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Introducing Data as a Service for customer intelligence

Tara Dezao
Director of Content and Creative Services, Oracle Data Cloud

To help organizations increase customer understanding and uniquely extract meaningful insights from any form of indirect or direct customer feedback, Oracle today announced Oracle Data as a Service (DaaS) for Customer Intelligence.

The new Oracle Data Cloud product is designed to help organizations extract and unify insights from a growing world of unstructured data assets.

These insights can be used to capture a complete view of customer input across social and enterprise channels, identify and manage customer issues, understand how customer voice is impacting sales, and ultimately arm businesses with the intelligence to create happier customers.

Oracle DaaS for Customer Intelligence helps organizations unify customer data across all social and enterprise service channels into aggregated signals about customer intent, including topics, indicators, themes and sentiment. enables organizations to rapidly identify trending topics and emerging issues, and better detect brand sentiment to enhance customer intelligence and inform smarter service and product decisions.

Using a proprietary blend of keyword/ Boolean search, latent semantic analysis and natural language processing, Oracle’s Semantic API can help organizations categorize, and extract structured insight from any type internal or external unstructured data, including chat logs, forms, surveys, comments, and user forums. Leveraging the same technology, Oracle’s Enriched Social Data Feed can extract pure signals from more than 700 million social messages daily, across more than 40 million social sites.

“Knowing more about your customers and prospects – what they do, say and buy – is key to driving competitive business insights and actions,” said Omar Tawakol, group vice president and general manager, Oracle Data Cloud.

“With the release of Oracle Data as a Service for Customer Intelligence, businesses can tap into what customers ’say’ by unifying and analyzing the growing world of unstructured data across social messages, chat logs, reviews, surveys and transcripts into digestible and actionable customer insights.”

Oracle DaaS for Customer Intelligence is the latest addition to the Oracle Data Cloud, a cloud solution that provides businesses with the richest understanding of consumers across both digital and traditional channels based on what they do, say and buy. Download the datasheet and the eBook to learn more about DaaS for Customer Intelligence.

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