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Oracle Data Cloud Blog

Infographic: Cyber Monday vs. Black Friday shoppers

According to eMarketer 33% of all US Internet users will conduct a majority of their holiday shopping between Thanksgiving and Cyber Monday. In 2014 consumers spent upwards of $50 billion during the 5 day period. With overall holiday spending in 2015 to rise 11% over last year’s take, marketers have an unparalleled opportunity to connect with shoppers.

That opportunity drove Oracle Data Cloud to analyze data on more than 5M households to reveal insights on the Cyber Monday and Black Friday Shopper, who they are and where they open their wallets. Download the infographic now to learn more about this highly coveted segment.

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Image: iko/Shutterstock

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