The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

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Industry insights

Infographic: How keyword blocklists limit scale and expose campaigns

Understand how coronavirus content varies in brand safety risk.

Understand how coronavirus content varies in brand safety risk.

Spotlight: Xaxis focuses on omni-channel experiences to drive better business outcomes

Cecile Blanc, Senior Director of Global Solutions & Innovations at Xaxis talks 2020, omni-channel marketing, and more.

Cecile Blanc, Senior Director of Global Solutions & Innovations at Xaxis talks 2020, omni-channel marketing, and more.

Oracle Wins Trifecta of Adweek “Readers' Choice” Awards for Brand Safety/Verification, Measurement/Analytics, and DMP

Read about the 3 honors Oracle Data Cloud received in the 2020 Adweek "Reader's Choice" Awards.

Read about the 3 honors Oracle Data Cloud received in the 2020 Adweek "Reader's Choice" Awards.

Test your TV show acumen with this quiz

How well do you know your TV history?

How well do you know your TV history?

Teads + Moat Honored by Digiday for Best Video Ad Tech Innovation

Teads and Moat by Oracle Data Cloud have been honored by the Digiday Video Awards for providing the “Best Video Adtech Innovation” across the industry

Teads and Moat by Oracle Data Cloud have been honored by the Digiday Video Awards for providing the “Best Video Adtech Innovation” across the industry

Why context matters now more than ever for brand safety and suitability

It's time for marketers to move beyond keyword blocklists and leverage true context.

It's time for marketers to move beyond keyword blocklists and leverage true context.

How much ad traffic is invalid? Moat quarterly benchmarks break it down

Get the latest invalid traffic stats in this infographic.

Get the latest invalid traffic stats in this infographic.

How to measure consumer attention, and why it matters

Never has the ability to measure consumer attention been more important. Find out how to go beyond verification and measure deeper signals of consumer intent...

Never has the ability to measure consumer attention been more important. Find out how to go beyond verification and measure deeper signals of consumer intent and attention.

Q&A: A cookie-constrained future and what it means for marketers

How will the industry adapt once 3rd party cookies are completely deprecated?

How will the industry adapt once 3rd party cookies are completely deprecated?