The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

Register for our free virtual events

Industry insights

Adtech leaders share the top three tips to maximize your 2020 holiday campaigns

Get tips from leaders across the adtech industry and launch your 2020 holiday campaigns with confidence.

Get tips from leaders across the adtech industry and launch your 2020 holiday campaigns with confidence.

Rob Tarkoff on the future of identity, Zoom, and the convergence of adtech and martech in 2020 and beyond

Get Oracle Data Cloud EVP Rob Tarkoff's thoughts on adtech's hottest topics, including the future of identity.

Get Oracle Data Cloud EVP Rob Tarkoff's thoughts on adtech's hottest topics, including the future of identity.

Introducing Candid Conversations: The Future of Adtech

Register now for Oracle Data Cloud's latest virtual series on the future of adtech.

Register now for Oracle Data Cloud's latest virtual series on the future of adtech.

Spotlight: The Trade Desk talks CTV, 2020, and transforming media for good

Hear from The Trade Desk’s Director for TV as he talks about the growing dominance of CTV in advertising and how the events of 2020 are playing into all parts...

Hear from The Trade Desk’s Director for TV as he talks about the growing dominance of CTV in advertising and how the events of 2020 are playing into all parts of the industry.

Lights, camera, data! Five timely insights show how consumers are engaging with movie and entertainment content online

Data reveals how recent shifts in consumer behavior are influencing the business of movies and film.

Data reveals how recent shifts in consumer behavior are influencing the business of movies and film.

Infographic: How keyword blocklists limit scale and expose campaigns

Understand how coronavirus content varies in brand safety risk.

Understand how coronavirus content varies in brand safety risk.

Spotlight: Xaxis focuses on omni-channel experiences to drive better business outcomes

Cecile Blanc, Senior Director of Global Solutions & Innovations at Xaxis talks 2020, omni-channel marketing, and more.

Cecile Blanc, Senior Director of Global Solutions & Innovations at Xaxis talks 2020, omni-channel marketing, and more.

Oracle Wins Trifecta of Adweek “Readers' Choice” Awards for Brand Safety/Verification, Measurement/Analytics, and DMP

Read about the 3 honors Oracle Data Cloud received in the 2020 Adweek "Reader's Choice" Awards.

Read about the 3 honors Oracle Data Cloud received in the 2020 Adweek "Reader's Choice" Awards.

Test your TV show acumen with this quiz

How well do you know your TV history?

How well do you know your TV history?