This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. In part one of this post, we defined “truth...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. In part one of this post, we defined “truth set” in the context of evaluating device maps, and discussed the importance of avoiding duplicated pairs and how a small truth set can be very misleading. In this second half, we take a look at the problems that can be caused by biased and “dirty” truth sets. Avoid biased truth sets A truth set can be biased in two ways:...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. In part one of this post, we defined “truth set” in the context of evaluating device...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. Measuring the performance of cross-device data...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. Measuring the performance of cross-device data might seem simple at first, but unfortunately, this is not the case. In an earlier post, we discussed the importance of understanding the inherent trade-off between precision and recall in cross-device mapping. This post will address some important pitfalls involved with using truth sets to evaluate and compare...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. Measuring the performance of cross-device data might seem simple at first,...
How do I access Device Map by Crosswise? Device Map by Crosswise is distributed to clients in the form of large Gzip-compressed flat files, available in Device...
How do I access Device Map by Crosswise? Device Map by Crosswise is distributed to clients in the form of large Gzip-compressed flat files, available in Device Pairs and/or Device Group formats. Every Crosswise client receives a unique device map file that is customized with its own cookie IDs and generated anew every week, based on the latest available activity data. Available device map delivery methods include direct push to the client’s server via Amazon S3, FTP or SFTP;...
How do I access Device Map by Crosswise? Device Map by Crosswise is distributed to clients in the form of large Gzip-compressed flat files, available in Device Pairs and/or Device Group formats....
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. Because of the nature of probabilistic device...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. Because of the nature of probabilistic device maps, it is possible for them to indicate a predicted likelihood that any two matched devices are being used by the same individual consumer. As opposed to a simple listing of binary (yes/no) device matches, as provided by all deterministic device maps and most probabilistic device maps, the inclusion of match...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. Because of the nature of probabilistic device maps, it is possible for them to indicate...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. An article in our Cross-Device Learning Center,...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. An article in our Cross-Device Learning Center, Device Map Accuracy, Precision and Recall, comprehensively explains the technical differences between the three different measurements used to describe device maps, and particularly the inherent trade-off between precision and recall. However, that article doesn’t go into much detail on when a company should focus...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. An article in our Cross-Device Learning Center, Device Map Accuracy, Precision and...
This week, we welcome back Steven Wolfe Pereira, VP, Brand Strategy and Marketing Solutions, Oracle Data Cloud to discuss TV’s trajectory in the industry and...
This week, we welcome back Steven Wolfe Pereira, VP, Brand Strategy and Marketing Solutions, Oracle Data Cloud to discuss TV’s trajectory in the industry and its impact on marketers. In Wolfe-Pereira’s first installment, we established that the death of traditional TV is actually great for consumers (be sure to catch part one, "The Death of TV?" on our blog). This week, Wolfe-Pereira answers the question, “Is this modern age of media still great if you’re an advertiser?” The...
This week, we welcome back Steven Wolfe Pereira, VP, Brand Strategy and Marketing Solutions, Oracle Data Cloud to discuss TV’s trajectory in the industry and its impact on marketers. ...
This week’s guest blog is contributed by Steven Wolfe-Pereira, VP, Brand Strategy and Marketing Solutions, Oracle Data Cloud. R.I.P., TV. You may have missed...
This week’s guest blog is contributed by Steven Wolfe-Pereira, VP, Brand Strategy and Marketing Solutions, Oracle Data Cloud. R.I.P., TV. You may have missed its obituary, but TV has in fact been dead for a few years. While some media industry pundits have been predicting its demise for a some time now, TV as we know it really started dying with the rise of 3 main technology events: The introduction of the smartphone with Apple’s iPhone launch in 2007. The mainstreaming of...
This week’s guest blog is contributed by Steven Wolfe-Pereira, VP, Brand Strategy and Marketing Solutions, Oracle Data Cloud. R.I.P., TV. You may have missed its obituary, but TV has in fact been...
As the market moves from an understanding of the basics to a deeper level of insight, it’s a good time to re-evaluate your data onboarding strategy. Are you...
As the market moves from an understanding of the basics to a deeper level of insight, it’s a good time to re-evaluate your data onboarding strategy. Are you getting as much true audience reach as you should? Are you getting audience reach at the considerable expense of accuracy where performance of your audiences is suffering? Marketers use an onboarding provider to take their offline CRM universe and convert it into a digital audience for online targeting. This strategy...
As the market moves from an understanding of the basics to a deeper level of insight, it’s a good time to re-evaluate your data onboarding strategy. Are you getting as much true audience reach as you...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. One of the most effective advertising...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. One of the most effective advertising mechanisms in wide use today is retargeting, the delivery of relevant and focused ads to consumers when it matters most: soon after purchase intent is revealed. The fact that most consumers now conduct their research and shopping across multiple connected devices drastically reduces the effectiveness of the traditional,...
This week’s guest blog post is contributed by Jonathan Seidner, Senior Director, Engineering, Oracle Data Cloud. One of the most effective advertising mechanisms in wide use today is retargeting, the...
