Here's why you shouldn't take deterministic data at face value.
This week’s guest blog post is contributed by Kaitlyn Ly, Oracle OnRamp Product Manager, Oracle Data Cloud. Marketer demands for accurate data,...
This week’s guest blog post is contributed by Kaitlyn Ly, Oracle OnRamp Product Manager, Oracle Data Cloud. Marketer demands for accurate data, superior audience reach, and effective targeting have not changed, but data onboarding provider performance across each of these areas has become increasingly important. To stay competitive, companies are starting to conduct head-to-head “match tests.” What is a match test? It’s a way for marketers to evaluate data onboarding...
This week’s guest blog post is contributed by Kaitlyn Ly, Oracle OnRamp Product Manager, Oracle Data Cloud. Marketer demands for accurate data, superior audience reach, and effective targeting have...
This week’s guest blog post is contributed by Heather Robertson, Senior Manager, Partner Marketing, Oracle Data Cloud. During the first half of 2018, marketers...
This week’s guest blog post is contributed by Heather Robertson, Senior Manager, Partner Marketing, Oracle Data Cloud. During the first half of 2018, marketers saw a growing number of headlines pointing to the impact of using audience data for advertising. Long story short: Audience data is creating new challenges—and opportunities—for marketers. We spoke with Mike Schumacher, VP, Data Science, Oracle Data Cloud, about the value of audience data and key areas marketers should...
This week’s guest blog post is contributed by Heather Robertson, Senior Manager, Partner Marketing, Oracle Data Cloud. During the first half of 2018, marketers saw a growing number of...
Eric Roza, SVP & GM of Oracle Data Cloud, breaks down key industry trends to watch in the New Year.
This week’s guest blog post is contributed by Joe Zito, Vice President & General Manager of DMP, Oracle Data Cloud. In the previous installment of this series,...
This week’s guest blog post is contributed by Joe Zito, Vice President & General Manager of DMP, Oracle Data Cloud. In the previous installment of this series, I discussed the concept of core infrastructure. This is when a solution provides such immense value so as to become indispensable to the successful operation of a business. I then considered why the DMP as a technology has not yet attained “core infra” status within the market, despite the observation that our own DMP...
This week’s guest blog post is contributed by Joe Zito, Vice President & General Manager of DMP, Oracle Data Cloud. In the previous installment of this series, I discussed the concept of core...
With an often complicated landscape, figuring out how to navigate identity solutions can be a challenge for marketers. That’s why we teamed up with the Data &...
With an often complicated landscape, figuring out how to navigate identity solutions can be a challenge for marketers. That’s why we teamed up with the Data & Marketing Association at Advertising Week 2017 in NYC to deliver the workshop Raise your Identity IQ: Taking the Mystery out of Cross-Device Match Rates, Precision & Scale. In this session, we demystified everything from the most important metrics to how precision, scale and high match rates can make the consumer...
With an often complicated landscape, figuring out how to navigate identity solutions can be a challenge for marketers. That’s why we teamed up with the Data & Marketing Association at Advertising...
This week’s guest blog post is contributed by Curt Blattner, Head of OnRamp Solutions, Oracle Data Cloud. Most companies comparing CRM onboarding providers are...
This week’s guest blog post is contributed by Curt Blattner, Head of OnRamp Solutions, Oracle Data Cloud. Most companies comparing CRM onboarding providers are laser focused on cookies. They want to know who has the most reach against their audience in terms of active cookies, as cookies have been the dominant currency for digital advertising for the last decade. However, with rise of mobile devices, too often we find there isn’t enough focus on the cross-device component. As...
This week’s guest blog post is contributed by Curt Blattner, Head of OnRamp Solutions, Oracle Data Cloud. Most companies comparing CRM onboarding providers are laser focused on cookies. They want...
There’s a wide range in the quality of ID graphs available today. While using a high-quality ID graph can dramatically improve the effectiveness of your...
There’s a wide range in the quality of ID graphs available today. While using a high-quality ID graph can dramatically improve the effectiveness of your marketing efforts, using a low-quality ID graph can result in subpar performance, wasted advertising budgets and misleading analytics leading to erroneous strategic decision making. When evaluating an ID graph provider’s solution, one of the most critical components is the reliability of their validated data. Every identity...
There’s a wide range in the quality of ID graphs available today. While using a high-quality ID graph can dramatically improve the effectiveness of your marketing efforts, using a low-quality ID graph...
Last year, we discussed the frustration marketers (and customers) are experiencing with cross-device targeting. From fragmentation to ad blockers, there are...
Last year, we discussed the frustration marketers (and customers) are experiencing with cross-device targeting. From fragmentation to ad blockers, there are more challenges to personalization across multiple devices. But one concept remains the most vital: Staying customer focused is the glue holding our fragmented journey together. With the customer in mind, let’s examine what 2017 has in store for data-driven marketers, eager to not only maintain their customer...
Last year, we discussed the frustration marketers (and customers) are experiencing with cross-device targeting. From fragmentation to ad blockers, there are more challenges to personalization...
