The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • March 11, 2016

How to target March Madness audiences

It’s basketball season! If you’re in a pool during March Madness this year, you know your predictions could either win it all or break the bank. But you don’t have to leave your marketing campaign up to the gods of fate.

Our experts at The Data Hotline are here to help, inspired by segments surrounding March Madness basketball fans. You’ll be hitting nothing but net in no time!

Spring Seasonal segment: March Madness basketball fans

If reaching March Madness fans are a priority this season, this segment is a targeting must-have. Built from individuals likely to purchase NCAA gear and apparel, as well as showing an interest in watching college basketball games, include this audience to reach true fans this season.

NCAA March Madness TV Viewers

Not everyone can make it to the games in person, which is why targeting those audiences watching on TV is so important. Target both live and recorded TV viewing activity sourced from millions of households nationwide, from set-top box and regional cable provider data from 4.4 million households. Identify audiences who have certain TV viewership activity based only on their TV viewing habits and you’ll shut out the competition.

Lifestyle Segment: Sports Fans

This segment helps marketers identify sports fans – which is of course a coveted audience for March Madness campaigns. Target males between 20-45 years old, interested in sports apparel, action movies, video games, sporting events and collectables to see results. The Data Hotline has 39 pre-built segments that allow you to pinpoint you audience by their interests, preferences and activities, which helps marketers get that much closer to a slam-dunk campaign!

Sporting Interests: Basketball

Target using demo data to reach those who have an interest in basketball – but we’re not talking about just any demo data. By using Oracle Data Cloud demographic audiences, built from offline, multi-source verified data (not inferred online behaviors), marketers get the most accurate and robust audiences available. In this way, you can Alley-oop past the competition with accuracy.

Game on!

This is just a sample of the audiences that Oracle Data Cloud has to offer.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

Photo: muratart/Shutterstock

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