The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • September 22, 2015

How to improve audience targeting in just 5 minutes

What’s the biggest myth about demo data?

How critical is 3rd party data for a marketing team?

What are three major factors in audience segmentation that will help marketers reach their campaign goals?

There are many questions surrounding audience targeting for today’s marketer. But Oracle Data Cloud can help cut through the noise, and tackle the basics of Audience Targeting in 5 minutes or less. How? The Oracle Data Cloud 5 Minute Audience Targeting Primer.

Spray and pray tactics used in the past caused marketers to guess who their audience was, and delayed results of campaigns, which brings up other challenges for a marketing team. Now, marketers can determine with certainty exactly who their audience is, and deliver a relevant, personalized message in a nanosecond! Not only that, but marketers can now find out almost immediately whether their goals were achieved.

Download our PDF now to learn how data driven marketing uses a wealth of insights and connection points to engage with consumers 1 to 1. Data about our customers and prospects gives us the ability to deliver the right message, to the right audience at the right time. For ad campaigns, this means better results, better engagement, and better ROI.

Another great resource for agencies, media and at tech partners, and anyone else who needs assistance with identifying audiences that meet and exceed marketing objectives is The Data Hotline. 

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

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