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Oracle Data Cloud Blog

How Team One utilizes data management platforms

Multiple data sources, splintered views consumer profiles and inconsistent messaging across multiple channels are common challenges faced by marketers trying to manage vast amounts of data without a data management platform. But how do you know if your business would benefit from utilizing a DMP? Do you:

  • Manage multiple online campaigns across different ad networks, exchanges, publishers, and devices?

  • Want to ensure you have control over your data assets, maximize segmentation, prevent leakage and monitor partner usage of data?

  • Want to improve campaign response rates, conversions and brand lift?

If the answer is ‘yes’ to any of these questions, check out this webinar from the American Marketing Association featuring David Wiener, VP of Product at Oracle Data Cloud and Cathy Gribble, Director of Digital Strategy at Team One Advertising.

In this one hour session, they expose how Team One - a full-service advertising agency that specializes in luxury and aspirational brands - used Oracle Marketing Cloud Data Management Platform to help them to drive better informed marketing decisions by:

  • Connecting data and audiences across the disparate data sources into centralized location.

  • Creating a unified view of their audiences by augmenting their 1st party data with 3rd party data to get a deeper view of their customer.

  • Activating data more easily across multiple channels to deliver consistent messaging to audiences across all touch points.

  • Operationalizing data for activation and analytics to share insights across all internal departments.

Visit us on the web to learn more about getting started with a DMP.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

Photo: Monkey Business Images/Shutterstock

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