The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

How much ad traffic is invalid? Moat quarterly benchmarks break it down

Kori Wallace
Content Manager

Check out the below infographic pulled from the robust metrics available through Moat. This data surfaces the rates of invalid traffic (IVT) across key regions, identifies what media types are most vulnerable, and provides tips for how advertisers and publishers can be mindful of catching and preventing invalid traffic with Moat by Oracle Data Cloud.

Want more? Check out the white paper.


For more information about invalid traffic and how to best protect your ad spend with Moat, download our IVT whitepaper.


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