The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.
-
Measurement
April 13, 2020
How are your ads performing? Q4 2019 Moat Benchmarks now available
We’re excited to introduce the Q4 2019 Media Transparency Report, which highlights Moat’s benchmarks across the most critical areas of measurement: ad fraud, valid and viewable, and attention.
By publishing these reports each quarter, we’re hoping to provide transparency into what we observe across our network of data and to give advertisers and publishers industry averages to compare their own campaign metrics against.
This report also highlights the importance of tracking true attention metrics such as percentage of video played in-view and audio and visible on complete (AVOC). By going beyond the baseline of verification, the industry can raise the bar for measurement standards and make online advertising more effective.
Looking for a breakdown by region? Gain access here.
