In a post-regulatory world, agencies are leveraging data differently. Here's how they're doing it and what this means for the industry as a whole.
According to a recent blog by Click Boarding, up to 20 percent of employee turnover occurs in the first 45 days of employment and 23 percent of new hires...
According to a recent blog by Click Boarding, up to 20 percent of employee turnover occurs in the first 45 days of employment and 23 percent of new hires turnover before their first anniversary. One of the top reasons they leave is tied to a poor onboarding experience. Think back to your first couple of weeks at a new company. The phrase "drinking from the fire hose" can come to mind. You need to gain access to new systems, learn productivity tools, navigate a new...
According to a recent blog by Click Boarding, up to 20 percent of employee turnover occurs in the first 45 days of employment and 23 percent of new hires turnover before their first anniversary. One...
Break out of brand safety's dark shadow over the programmatic environment with a context-based, brand safety approach that will improve safety and increase...
Break out of brand safety's dark shadow over the programmatic environment with a context-based, brand safety approach that will improve safety and increase reach.
Automotive marketers commonly hold these three myths. Learn how they're stopping you from reaching your marketing and campaign goals.
With a wide array of 3rd party data available, how o you choose? Here are categories to help you target travel audiences.
This week’s guest blog post is contributed by Audrey Thompson, Senior Director Data Science, Oracle Data Cloud. In the digital advertising ecosystem, there is a...
This week’s guest blog post is contributed by Audrey Thompson, Senior Director Data Science, Oracle Data Cloud. In the digital advertising ecosystem, there is a bit of an obsession with deterministic identity data. Advertisers keep demanding that platforms answer the question, "how much of your identity data is deterministic?" and platforms keep feeling the need to "out-deterministic" their competitors when pitching their solutions. The two assumptions made in this line of...
This week’s guest blog post is contributed by Audrey Thompson, Senior Director Data Science, Oracle Data Cloud. In the digital advertising ecosystem, there is a bit of an obsession with deterministic...
Invalid traffic (IVT) has been a subject of deep concern for marketers and media companies alike for several years as plenty of news headlines can attest. But...
Invalid traffic (IVT) has been a subject of deep concern for marketers and media companies alike for several years as plenty of news headlines can attest. But despite universal agreement in the industry that it’s a significant issue, there are still common misunderstandings throughout the digital media industry about how IVT is generated, how to find it, and even what it is. We recently hosted a live webinar, “Shedding a Light on Invalid Traffic,” covering those topics and...
Invalid traffic (IVT) has been a subject of deep concern for marketers and media companies alike for several years as plenty of news headlines can attest. But despite universal agreement in...
This week’s guest blog post is contributed by Kaitlyn Ly, Oracle OnRamp Product Manager, Oracle Data Cloud. Marketer demands for accurate data,...
This week’s guest blog post is contributed by Kaitlyn Ly, Oracle OnRamp Product Manager, Oracle Data Cloud. Marketer demands for accurate data, superior audience reach, and effective targeting have not changed, but data onboarding provider performance across each of these areas has become increasingly important. To stay competitive, companies are starting to conduct head-to-head “match tests.” What is a match test? It’s a way for marketers to evaluate data onboarding...
This week’s guest blog post is contributed by Kaitlyn Ly, Oracle OnRamp Product Manager, Oracle Data Cloud. Marketer demands for accurate data, superior audience reach, and effective targeting have...
This week’s guest blog post is contributed by Brian Barwick, Account Manager, Oracle Data Cloud. The average consumer’s smartphone screen has become precious...
This week’s guest blog post is contributed by Brian Barwick, Account Manager, Oracle Data Cloud. The average consumer’s smartphone screen has become precious real estate. With more than 1.5B smartphone sales annually across the globe, and the large increase in time spent by adults on mobile devices over the last decade, the marketer’s battle for user attention is now squarely centered in the mobile world. Marketers deserve a better shot at reaching attentive mobile audiences,...
This week’s guest blog post is contributed by Brian Barwick, Account Manager, Oracle Data Cloud. The average consumer’s smartphone screen has become precious real estate. With more than 1.5B...
