This week’s guest blog post is contributed by Kaitlyn Ly,
Oracle OnRamp Product Manager, Oracle Data Cloud.
Marketer demands for accurate data,...
This week’s guest blog post is contributed by Kaitlyn Ly,
Oracle OnRamp Product Manager, Oracle Data Cloud.
Marketer demands for accurate data, superior
audience reach, and effective targeting have not
changed, but data onboarding provider performance
across each of these areas has become increasingly important. To
stay competitive, companies are starting to conduct head-to-head
“match tests.” What is a match test? It’s a way for marketers to
evaluate data onboarding...
This week’s guest blog post is contributed by Kaitlyn Ly,
Oracle OnRamp Product Manager, Oracle Data Cloud.
Marketer demands for accurate data, superior
audience reach, and effective targeting have...