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Guest authors + Interviews

Data-driven marketing

Why marketers should rely on data instead of their gut

This week’s guest blog post is contributed by Jeffrey Lin, Senior Sales Consultant, Oracle Data Cloud. Every single marketer I have ever talked to has told me:...

Guest authors + Interviews

The value of audience data for marketers

This week’s guest blog post is contributed by Heather Robertson, Senior Manager, Partner Marketing, Oracle Data Cloud. During the first half of 2018, marketers...

DMP

How to use a Data Management Platform to build a powerful custom data strategy

This week’s guest blog post is contributed by Michael Kim, Client Solutions Manager, Oracle Data Cloud. Data Management Platforms (DMPs) play a critical role in...

Data-driven marketing

How device usage provides context around consumer behaviors

This week’s guest blog post is contributed by Jack Foster, Product Strategy, Consumer Tech, Telecom, and Media & Entertainment​, Oracle Data Cloud.  We all have...

Culture

Women in tech: How Oracle Data Cloud is making a positive Impact

This week’s guest blog post is contributed by Kaitie English, Senior Manager, Internal Communications, Oracle Data Cloud. According to ACS Census data, the 2018...

Data-driven marketing

Don’t let siloed teams hinder your marketing success

This week’s guest blog post is contributed by Katie Dulle, Sr. Director Platform Development, Oracle Data Cloud. For nearly two years, Moat, along with Oracle...

Guest authors + Interviews

IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK)

This week’s guest blog post is contributed by Katrina Estrella, Communications Manager, Oracle Data Cloud. Recently, the IAB Tech Lab released its Open...

Data-driven marketing

How speed affects your Data Management Platform (DMP)

This week’s guest blog post is contributed by John Lanigan, Principal Consultant, DMP Strategy, Oracle Data Cloud. On the surface, Data Management Platforms...

Data-driven marketing

Winning customers who are about to switch services

This week’s guest blog post is contributed by Jack Foster, Product Strategy, Consumer Tech, Telecom, and Media & Entertainment​, Oracle Data Cloud.  By now,...