Guest authors + Interviews
Automotive
Busting the 3 biggest myths of in-market digital auto campaigns
I recently sat-in on a meeting to review the performance of an in-market digital auto campaign. The campaign was a 30-day in-market advertising push for a...
Data-driven marketing
Finding the right 3rd party data to reach travel audiences
The evolution of digital consumerism has given rise to online travel agents (OTA’s), increasing consumer demand and drastically changing the way customers book...
Guest authors + Interviews
100% deterministic, 80% wrong: How deterministic data lies to you
This week’s guest blog post is contributed by Audrey Thompson, Senior Director Data Science, Oracle Data Cloud. In the digital advertising ecosystem, there is a...
Guest authors + Interviews
Shedding a light on invalid traffic
Invalid traffic (IVT) has been a subject of deep concern for marketers and media companies alike for several years as plenty of news headlines can attest. But...
Guest authors + Interviews
Evaluate your data onboarding partners using match tests
This week’s guest blog post is contributed by Kaitlyn Ly, Oracle OnRamp Product Manager, Oracle Data Cloud. Marketer demands for accurate data,...
Guest authors + Interviews
What’s the optimal size for a mobile ad?
This week’s guest blog post is contributed by Brian Barwick, Account Manager, Oracle Data Cloud. The average consumer’s smartphone screen has become precious...
Data-driven marketing
Why marketers should rely on data instead of their gut
This week’s guest blog post is contributed by Jeffrey Lin, Senior Sales Consultant, Oracle Data Cloud. Every single marketer I have ever talked to has told me:...
Guest authors + Interviews
The value of audience data for marketers
This week’s guest blog post is contributed by Heather Robertson, Senior Manager, Partner Marketing, Oracle Data Cloud. During the first half of 2018, marketers...
DMP
How to use a Data Management Platform to build a powerful custom data strategy
This week’s guest blog post is contributed by Michael Kim, Client Solutions Manager, Oracle Data Cloud. Data Management Platforms (DMPs) play a critical role in...