It seems like a no-brainer to plan campaign messaging and creative around the audiences that the product or service will be most relevant to; however, most marketers still plan their campaigns around the media platform they’ll be executed on.
Making data central to your digital strategy doesn’t have to be complicated; it simply means planning your campaigns with an ‘audience-first’ approach leveraging data at their core.
How central is data to your digital strategy?
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Check out this video to learn more.