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Oracle Data Cloud Blog

Get the guide: 5 steps to making audience data central to your digital strategy

It seems like a no-brainer to plan campaign messaging and creative around the audiences that the product or service will be most relevant to; however, most marketers still plan their campaigns around the media platform they’ll be executed on.

Making data central to your digital strategy doesn’t have to be complicated; it simply means planning your campaigns with an ‘audience-first’ approach leveraging data at their core.

How central is data to your digital strategy?

Find out where you stack up by downloading this guide:

5 steps to making audience data central to your digital strategy. 

Check out this video to learn more.

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