The 2014 Super Bowl was the most-watched television event in U.S history with an estimated 111.5 million television viewers.
Considered to be the holy grail for brand marketers who want to reach captive audiences, the cost of advertising during the game is prohibitive with a 30 second spot costing marketers around 4.5 million dollars.
The good news? Not only was the game last year the most-watched TV event, it also drew 2.3 million viewers online.
Now that digital marketers are invited to the party, we surfaced data from the Oracle BlueKai Audience Data Marketplace and the Oracle Data as a Service Social API to reveal the profile of football fans and what they do, say and buy – download the infographic now.