Oracle Data Cloud, a leading global data-as-a-service solution provider, and Edmunds.com, the leading car information and shopping network, today announced that Edmunds' car shopper data is now available exclusively through the Oracle Data Cloud.
Edmunds' data assets -- which will be delivered via the Oracle Data Cloud to automotive advertiser and affiliated companies -- include anonymized audience segments of users who have shopped, researched, and priced specific makes, models, years, and types of vehicles. Through the Oracle Data Cloud partnership, marketers can combine this information with other data on past vehicle purchases, demographics, and other behavioral data to build custom target audiences.
"We are committed to delivering marketers unparalleled data on car shopping behaviors, and Oracle Data Cloud offers a robust distribution network and strategy to deliver on this commitment," said Edmunds.com Chief Technology Officer Paddy Hannon.
Edmunds' data is available through Oracle's BlueKai Marketplace and a wide range of connected data management platforms, trading desks, demand side platforms, mobile platforms and other media companies, including Google, Verizon AOL, Twitter, and hundreds of others. By combining Edmunds' data along with Oracle Data Cloud's comprehensive auto data assets, marketers can reach car shoppers and buyers at every stage of the purchase cycle through their media platform of choice.
"Edmunds is a company rich in data assets and market knowledge, and they've always been an industry-leading innovator to help auto marketers succeed," said Joe Kyriakoza, VP and GM of Automotive, Oracle Data Cloud. "We see this partnership as two leading companies collaborating to build better solutions for auto advertisers. Oracle Data Cloud is now clearly a top destination for all facets of automotive data to meet marketers' needs."
The world's largest automotive advertisers use the Oracle Data Cloud to help inform and enhance their digital marketing and targeting efforts. ODC helps auto brands develop audiences to enhance media buys through in-depth historic purchase research powered by Edmunds and other auto data assets, such as vehicle registration data from IHS Automotive (Polk).
"By partnering with Edmunds, Oracle Data Cloud enhances its already robust picture of the car-buying lifecycle in a way that will help differentiate them from the competition – from shopping behavior to vehicle purchase to ownership," said Jason Chambers, SVP, Business and Audience Insights at programmatic ad tech agency Cadreon. "Edmunds' addition to the ODC solution gives automakers a powerful suite of assets to leverage with other automotive data sources for their marketing programs."
Edmunds.com's Paddy Hannon will be one of many highlighted speakers at the Oracle Data Cloud Summit 2016 on June 7 in New York. The summit will feature leading brand and industry visionaries from companies such as IHS Automotive, Facebook, PepsiCo and Verizon who will share how they view data as the driving force behind their strategic initiatives. More details on the summit can be found at www.oracledatacloudsummit.com.