The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • February 2, 2016

Infographic: eCommerce dips and boosts on Super Bowl Sunday

Super Bowl Sunday is almost here, which means it’s time to fire up the grill, turn on the TV, and root for the home team. If you’re a marketer, it’s likely that you’re going to be thinking about more than the game this weekend. In fact, you may be wondering what type of consumer spend patterns surround this annual sporting event.

Do customers decide to decrease or increase their spend on Super Bowl Sunday? What categories (if any) are shown to attract buyers, and which are lower than usual?

Download our newest infographic to find out all the answers from Oracle Data Cloud!  

Superbowl Audiences Infographic

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