Super Bowl Sunday is almost here, which means it’s time to fire up the grill, turn on the TV, and root for the home team. If you’re a marketer, it’s likely that you’re going to be thinking about more than the game this weekend. In fact, you may be wondering what type of consumer spend patterns surround this annual sporting event.
Do customers decide to decrease or increase their spend on Super Bowl Sunday? What categories (if any) are shown to attract buyers, and which are lower than usual?