The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.
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Data-driven marketing
April 16, 2019
How to give your brand safety strategy a spring clean [infographic]
Spring is officially here and that means it's time for some spring cleaning. What better time to give your brand safety strategy a primp and a polish? To keep your brand squeaky clean and out of the headlines this season, dive into our infographic.
It will help you:
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Understand the importance of brand safety
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Gain insight into the top types of unsafe content according to marketers
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Learn about the new standards for contextual brand safety and how to apply them to your strategy
Oracle Data Cloud uses the leading contextual intelligence technology from the acquisition of Grapeshot to help advertisers identify brand-safety environments, and bring relevance to every customer experience.
Download our guide to contextual brand safety to learn more.
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