The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

D&B and Oracle Data Cloud Expand Partnership, deliver optimized B2B ad targeting

In November, we announced Oracle Data Cloud's unbranded B2B data category - the newest addition to an already robust B2B offering that features branded data providers Dun and Bradstreet and Madison Logic as well as access to known data assets through Data as a Service for Sales (also featuring Dun and Bradstreet data).

In order to scale to the ever increasing demand of professional consumer data in the marketplace, Dun and Bradstreet announced expansions this week to both our strategic relationship and their own internal organization to deliver optimized B2B ad targeting.

For more information about the Oracle Data Cloud suite of B2B data offerings, download our data sheet "Identifying Business Professionals" or contact daas_info_ww@oracle.com.

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