The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

Data shows basketball fans are big spenders

Marketers know that March Madness season is the perfect time of year to target basketball fans. But how much value do these sports enthusiasts actually have in the marketplace?

Oracle Data Cloud retail purchase data from our seasonal segment, “March Madness Basketball Fans,” shows that this group is made up of higher income audiences.


Download our Basketball Fans – Big Spenders infographic in high-res to learn more.

March Madness Audiences Basketball Fans

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