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The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

Data onboarding is more than just cookies

As the market moves from an understanding of the basics to a deeper level of insight, it’s a good time to re-evaluate your data onboarding strategy.

Are you getting as much true audience reach as you should?

Are you getting audience reach at the considerable expense of accuracy where performance of your audiences is suffering?


Marketers use an onboarding provider to take their offline CRM universe and convert it into a digital audience for online targeting.

This strategy makes sense and can pay big dividends. But the focus should not be only on cookies.

Your CRM onboarding strategy should be multi-faceted in order to reach your customers across all forms of digital media.

The basic premise of converting an offline file of names, postal addresses and/or email addresses into a targetable digital audience via cookies or other methods may sound simple, however, there are a number of complex factors that are not immediately easy to recognize.

Oracle Data Cloud is here to help sort through the information and help you get a better understanding of data onboarding for your campaigns.

Download the White Paper, “Data Onboarding – A Deeper Dive Into An Under-Utilized Strategy” and dive into the nuances and questions that advertisers should be asking.

Contact The Data Hotline for answers to your travel audience questions. (What's The Data Hotline?)

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook!

Image: Shutterstock

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