The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.
-
ID Graph + Cross-device
January 15, 2016
Data onboarding is more than just cookies
Are you getting as much true audience reach as you should?
Are you getting audience reach at the considerable expense of accuracy where performance of your audiences is suffering?
Marketers use an onboarding provider to take their offline CRM universe and convert it into a digital audience for online targeting.
This strategy makes sense and can pay big dividends. But the focus should not be only on cookies.
Your CRM onboarding strategy should be multi-faceted in order to reach your customers across all forms of digital media.
The basic premise of converting an offline file of names, postal addresses and/or email addresses into a targetable digital audience via cookies or other methods may sound simple, however, there are a number of complex factors that are not immediately easy to recognize.
Oracle Data Cloud is here to help sort through the information and help you get a better understanding of data onboarding for your campaigns.