Marketers use an onboarding provider to take their offline CRM universe and convert it into a digital audience for online targeting.
This strategy makes sense and can pay big dividends. But the focus should not be only on cookies.
Your CRM onboarding strategy should be multi-faceted in order to reach your customers across all forms of digital media.
The basic premise of converting an offline file of names, postal addresses and/or email addresses into a targetable digital audience via cookies or other methods may sound simple, however, there are a number of complex factors that are not immediately easy to recognize.
Oracle Data Cloud is here to help sort through the information and help you get a better understanding of data onboarding for your campaigns.