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The Data Hotline

Data-driven marketing

How agencies can stay competitive: RIP ABC1 target audiences

This week's guest blog post is contributed by Jacqueline Leng, Senior Agency Development Lead, Oracle Data Cloud. If you’ve worked in the UK, then you’ve seen...

Data-driven marketing

5 Ways to target New Year’s resolution audiences

From personal fitness to after-holiday bargain shopping, January marks the time of year when customers set specific goals—and will spend what it takes to...

Data-driven marketing

Make your marketing campaign stand out amid holiday ad clutter

Let’s say you’re an ad. How do you stand out in a crowd? Even the best, most highly creative and beautiful ad is wasted if shown to the wrong buyer. And at no...

Data-driven marketing

4 Ways to target Halloween audiences this season

Don’t let Halloween scare you—we’ve got all the answers when it comes to targeting Halloween audiences this season. “The holiday season is a highly-pressurized...

Campaign optimization

How to re-engage lapsed customers with data-driven personalization

Lapsed customers aren’t a new problem and brands have been devising win-back strategies since the early days of consumerism. However, brands didn’t always have...

CPG

How Lowes Foods leverages data to connect with consumers, part 2

This week’s guest blog post is abstracted from the original written by Blake Eisler, Client Solutions Director, Oracle Data Cloud, for The Data Summit 2017...

Data-driven marketing

Oracle’s thought leadership and events at Cannes Lions 2017

On June 19–22, the Oracle team will be joining the international media and advertising community at the Cannes Lions Innovation Festival in France. From our...

Data-driven marketing

How to connect with Father's Day audiences

Father’s Day is just around the corner and shoppers should know that it’s not just BBQ tools and golf clubs that Dad has his eye on. As it turns out,...

Data-driven marketing

The importance of audience planning

For data-driven marketers, audience planning represents a universal message: “The customer always comes first.” But in this day and age, it’s certainly easier...