U.S. brands are projected to spend $59 billion on digital media this year. In particular, 52% of total 2015 digital spending in U.S. will be executed via...
U.S. brands are projected to spend $59 billion on digital media this year. In particular, 52% of total 2015 digital spending in U.S. will be executed via programmatic. But with great scale comes great responsibility; it’s essential that data be used to increase accountability and effectiveness for marketers. It may seem simple, as in, “more data, better results.” But in the end, programmatic technology is only as good as the data that fuels it – and marketers must keep in...
U.S. brands are projected to spend $59 billion on digital media this year. In particular, 52% of total 2015 digital spending in U.S. will be executed via programmatic. But with great scale comes great...
Mobile device purchasing is on an upswing, paced to eventually eclipse desktop spending. Online Travel Agencies (OTAs) often promise consumers the best deals,...
Mobile device purchasing is on an upswing, paced to eventually eclipse desktop spending. Online Travel Agencies (OTAs) often promise consumers the best deals, but shoppers still prefer to deal directly with brands on their own websites and applications. According to eMarketer’s U.S. Digital Travel Metrics, 2013-2019, U.S. travelers will spend 168 billion dollars in 2015 and 177 billion dollars 2016 in online travel bookings. This represents an opportunity for marketers in...
Mobile device purchasing is on an upswing, paced to eventually eclipse desktop spending. Online Travel Agencies (OTAs) often promise consumers the best deals, but shoppers still prefer to...
As the holidays approach at a rapid pace, the pressure is on for marketers to reach the audiences that matter most to their businesses with messaging that will...
As the holidays approach at a rapid pace, the pressure is on for marketers to reach the audiences that matter most to their businesses with messaging that will turn prospects into buyers. Not to worry, our experts at The Data Hotline are here to help. Here are some holiday audiences that will deliver results this season: Thanksgiving Holiday Cooks: Thanksgiving is America's favorite food holiday, and these cooks are ready to eat and entertain. Target holiday cooks while...
As the holidays approach at a rapid pace, the pressure is on for marketers to reach the audiences that matter most to their businesses with messaging that will turn prospects into buyers. Not to...
“How do I maintain a single view of my customer?” - it’s a question that is top of mind for marketers. The average consumer generates data based on their...
“How do I maintain a single view of my customer?” - it’s a question that is top of mind for marketers. The average consumer generates data based on their interests, purchases, location and brand sentiments across a multitude of channels all day, every day. The proliferation of channels – social, mobile, desktop, connected TV—has made delivering a seamless, cross-channel customer experience challenging. Oracle will explore this question and challenges related to delivering a...
“How do I maintain a single view of my customer?” - it’s a question that is top of mind for marketers. The average consumer generates data based on their interests, purchases, location and...
Today's post is an interview with Patrick Dolan, Executive Vice President and Chief Operating Officer of the IAB. Dolan has been involved with the digital...
Today's post is an interview with Patrick Dolan, Executive Vice President and Chief Operating Officer of the IAB. Dolan has been involved with the digital advertising and media industry for the better part of two decades. Oracle: What do you see as being top of mind for marketers heading into 2016? Dolan: Automation will continue to be top of mind for marketers as data and programmatic buying become increasingly important to communicating brand messages digitally. The...
Today's post is an interview with Patrick Dolan, Executive Vice President and Chief Operating Officer of the IAB. Dolan has been involved with the digital advertising and media industry for the better...
With the holidays just around the corner many retailers are looking for fast ways to boost their sales. One tactic that is often overlooked and can be a massive...
With the holidays just around the corner many retailers are looking for fast ways to boost their sales. One tactic that is often overlooked and can be a massive opportunity cost is mining an inactive email file. Previously, brands did not have insights or tools to help solve the problem of re-engaging inactive customers. While many leverage email hygiene or open/click information, they lacked insights into the purchase behaviors of these customers elsewhere. A simple and...
With the holidays just around the corner many retailers are looking for fast ways to boost their sales. One tactic that is often overlooked and can be a massive opportunity cost is mining an inactive...
This guest post was authored by Connexity VP of Business Development, Christopher P. Curtis. As the menu of data targeting options continues to accelerate in...
This guest post was authored by Connexity VP of Business Development, Christopher P. Curtis. As the menu of data targeting options continues to accelerate in our industry, a few basic questions can help buyers hone in on the right choice of providers. 1. Are they transparent about data sourcing and uniqueness? When considering any new data provider, the two first questions you should ask are: Where is this data from? How is it different from other data partners? It’s...
This guest post was authored by Connexity VP of Business Development, Christopher P. Curtis. As the menu of data targeting options continues to accelerate in our industry, a few basic questions can...
The Data Hotline is your resource for agencies, media and at tech partners and anyone else who needs assistance with identifying audiences that meet and exceed...
The Data Hotline is your resource for agencies, media and at tech partners and anyone else who needs assistance with identifying audiences that meet and exceed their marketing objectives. The Data Hotline team can help with audience recommendations, audience sizing, custom audiences RFP support, measurement feasibility advice and studies and more and has reduced response times from 48 hours to just 24 hours. To celebrate the re-launch we asked the Oracle Data Cloud audience...
The Data Hotline is your resource for agencies, media and at tech partners and anyone else who needs assistance with identifying audiences that meet and exceed their marketing objectives. The...
A mobile data management platform ingests, organizes and segments first and third-party mobile data assets in to one central location where marketers and...
A mobile data management platform ingests, organizes and segments first and third-party mobile data assets in to one central location where marketers and advertisers can leverage these assets for audience creation, analytics and execution. Mobile DMPs can help solve unique challenges faced by mobile advertisers. Oracle Marketing Cloud released a new white paper this week that addresses these challenges, "The Mobile Data Management Platform: Reach Relevant Audiences Across...
A mobile data management platform ingests, organizes and segments first and third-party mobile data assets in to one central location where marketers and advertisers can leverage these assets...
