Today's post is an interview with Patrick Dolan, Executive Vice President and Chief Operating Officer of the IAB. Dolan has been involved with the digital...
Today's post is an interview with Patrick Dolan, Executive Vice President and Chief Operating Officer of the IAB. Dolan has been involved with the digital advertising and media industry for the better part of two decades. Oracle: What do you see as being top of mind for marketers heading into 2016? Dolan: Automation will continue to be top of mind for marketers as data and programmatic buying become increasingly important to communicating brand messages digitally. The...
Today's post is an interview with Patrick Dolan, Executive Vice President and Chief Operating Officer of the IAB. Dolan has been involved with the digital advertising and media industry for the better...
With the holidays just around the corner many retailers are looking for fast ways to boost their sales. One tactic that is often overlooked and can be a massive...
With the holidays just around the corner many retailers are looking for fast ways to boost their sales. One tactic that is often overlooked and can be a massive opportunity cost is mining an inactive email file. Previously, brands did not have insights or tools to help solve the problem of re-engaging inactive customers. While many leverage email hygiene or open/click information, they lacked insights into the purchase behaviors of these customers elsewhere. A simple and...
With the holidays just around the corner many retailers are looking for fast ways to boost their sales. One tactic that is often overlooked and can be a massive opportunity cost is mining an inactive...
This guest post was authored by Connexity VP of Business Development, Christopher P. Curtis. As the menu of data targeting options continues to accelerate in...
This guest post was authored by Connexity VP of Business Development, Christopher P. Curtis. As the menu of data targeting options continues to accelerate in our industry, a few basic questions can help buyers hone in on the right choice of providers. 1. Are they transparent about data sourcing and uniqueness? When considering any new data provider, the two first questions you should ask are: Where is this data from? How is it different from other data partners? It’s...
This guest post was authored by Connexity VP of Business Development, Christopher P. Curtis. As the menu of data targeting options continues to accelerate in our industry, a few basic questions can...
The Data Hotline is your resource for agencies, media and at tech partners and anyone else who needs assistance with identifying audiences that meet and exceed...
The Data Hotline is your resource for agencies, media and at tech partners and anyone else who needs assistance with identifying audiences that meet and exceed their marketing objectives. The Data Hotline team can help with audience recommendations, audience sizing, custom audiences RFP support, measurement feasibility advice and studies and more and has reduced response times from 48 hours to just 24 hours. To celebrate the re-launch we asked the Oracle Data Cloud audience...
The Data Hotline is your resource for agencies, media and at tech partners and anyone else who needs assistance with identifying audiences that meet and exceed their marketing objectives. The...
A mobile data management platform ingests, organizes and segments first and third-party mobile data assets in to one central location where marketers and...
A mobile data management platform ingests, organizes and segments first and third-party mobile data assets in to one central location where marketers and advertisers can leverage these assets for audience creation, analytics and execution. Mobile DMPs can help solve unique challenges faced by mobile advertisers. Oracle Marketing Cloud released a new white paper this week that addresses these challenges, "The Mobile Data Management Platform: Reach Relevant Audiences Across...
A mobile data management platform ingests, organizes and segments first and third-party mobile data assets in to one central location where marketers and advertisers can leverage these assets...
The emergence of new platforms and channels has made it increasingly challenging for businesses to understand their best customers and prospects across offline,...
The emergence of new platforms and channels has made it increasingly challenging for businesses to understand their best customers and prospects across offline, online and mobile interactions. Consumers are spending more and more time generating valuable data across multiple devices and multiple web browsers. This can result in fragmentation -what seems like a collection of random data points or multiple customer profiles one one device. This phenomenon makes delivering a...
The emergence of new platforms and channels has made it increasingly challenging for businesses to understand their best customers and prospects across offline, online and mobile interactions....
What Are Look-alikes? Simply put - look-alike modeling analyzes your best customers to help you find more of them. Using a combination of 1st and 3rd party...
What Are Look-alikes? Simply put - look-alike modeling analyzes your best customers to help you find more of them. Using a combination of 1st and 3rd party data, algorithmic modelers create multi-variant models of your customers to gain reach and efficiency. In other words: it’s a group of users that “look-like” a high-performing user set – based on looking at multiple of attributes. Benefits include: Performance - find users who look-like and are predicted to behave like...
What Are Look-alikes? Simply put - look-alike modeling analyzes your best customers to help you find more of them. Using a combination of 1st and 3rd party data, algorithmic modelers...
According to the National Retail Federation’s Mother’s Day Spending Survey 2015, shoppers spent 19.9 billion dollars on Mother’s Day in 2014 and this year...
According to the National Retail Federation’s Mother’s Day Spending Survey 2015, shoppers spent 19.9 billion dollars on Mother’s Day in 2014 and this year spending is expected to reach 21.2 billion. Mother’s day is among the top consumer shopping holidays coming in just behind the winter holidays and the back to school shopping season. Find out what this coveted audience is shopping for in this Mother's Day infographic -- what they've purchased in the past and what they are...
According to the National Retail Federation’s Mother’s Day Spending Survey 2015, shoppers spent 19.9 billion dollars on Mother’s Day in 2014 and this year spending is expected to reach 21.2...
Ranker, the world's largest crowdsourced opinion platform, collects millions of data points each month about discrete consumer opinions on various topics....
Ranker, the world's largest crowdsourced opinion platform, collects millions of data points each month about discrete consumer opinions on various topics. Because Ranker collects structured data and their opinion data relationships are specific and incorporate both positive and negative sentiment, there are low levels of error in their models. This means that Ranker's data consistently outperforms similar data in finding high affinity audiences that perform better for...
Ranker, the world's largest crowdsourced opinion platform, collects millions of data points each month about discrete consumer opinions on various topics. Because Ranker collects structured data...
