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Data-driven marketing

Data-driven marketing

Doing good, better: Use data when supporting a charity or nonprofit

In April, William MacAskill, Associate Professor in Philosophy at Oxford University joined Oracle on stage at The Data Summit to discuss his book, Doing Good...

In April, William MacAskill, Associate Professor in Philosophy at Oxford University joined Oracle on stage at The Data Summit to discuss his book, Doing Good Better: Effective Altruism and a Radical New Way to Make a Difference. William, the founder and president of 80,000 Hours and co-founder and vice-president of Giving What We Can, explained how data can help drive effective decision-making when donating time and money to charitable causes. We sat down with William after...

Data-driven marketing

Oracle’s thought leadership and events at Cannes Lions 2017

On June 19–22, the Oracle team will be joining the international media and advertising community at the Cannes Lions Innovation Festival in France. From our...

On June 19–22, the Oracle team will be joining the international media and advertising community at the Cannes Lions Innovation Festival in France. From our beachside Oracle Deck to our cutting-edge, thought-leadership sessions, here are just a few of our can’t-miss activities on The Oracle Deck. Cocktails and networking opportunities Join Oracle and eMarketer for “Cocktails on the Sand,” an early evening of cocktails, hors d’oeuvres, music and conversation on Monday, June 19...

Data-driven marketing

How data helps Flipboard improve the user experience

Flipboard is a platform where users aggregate all their interests and passions in singular feeds with curated content. They reach more than 100MM people around...

Flipboard is a platform where users aggregate all their interests and passions in singular feeds with curated content. They reach more than 100MM people around the world each month. They love helping people read amazing content tightly tied to their interests or passions, whether it’s something in their professional or personal lives.  We talked with Cecily Mak, Chief Revenue Officer & General Counsel, Flipboard Inc. to discover the ways in which Flipboard improves the user...

Automotive

The future of the automotive industry

This week’s guest blog post continues our interview of Peter B. Kosak, Executive Director, Urban Mobility Program, General Motors Company by Arianne Walker, Sr....

This week’s guest blog post continues our interview of Peter B. Kosak, Executive Director, Urban Mobility Program, General Motors Company by Arianne Walker, Sr. Director, Brand Strategy, Oracle Data Cloud. Continuing our conversation from part one, Arianne talks with Peter regarding his reaction to the recently released Future of Transportation Project Report from the Center for the Digital Future, as well as his perspective on what the future holds for the automotive...

Campaign optimization

Patrick Dolan, IAB discusses using data to improve the consumer experience

This week’s guest blog post by Patrick Dolan EVP & COO, Interactive Advertising Bureau (IAB), is abstracted from the original, published in The New Possible...

This week’s guest blog post by Patrick Dolan EVP & COO, Interactive Advertising Bureau (IAB), is abstracted from the original, published in The New Possible thought leadership journal. Consumer experience (CX) is one of the hottest trends in brand marketing today, and rightly so. According to Forbes, “research already shows that a whopping 89 percent of customers say they have switched brands because of poor CX.” Many forward-thinking brands have reported that when a customer...

Data-driven marketing

How to connect with Father's Day audiences

Father’s Day is just around the corner and shoppers should know that it’s not just BBQ tools and golf clubs that Dad has his eye on. As it turns out,...

Father’s Day is just around the corner and shoppers should know that it’s not just BBQ tools and golf clubs that Dad has his eye on. As it turns out, millennials aren’t the only shopper segment prioritizing experiences over goods: according to eMarketer, Dad wants experiences, too. Travel and event tickets are the categories fathers cited as their top choices for Father’s Day gifts. The NRF projected record spending last year, which continued a 10-year upward trend toward...

Data-driven marketing

V12 Data discusses targeting beyond the device

This week’s guest blog post by Larisa Bedgood, Director of Marketing, V12 Data, is abstracted from the original, published in The New Possible thought...

This week’s guest blog post by Larisa Bedgood, Director of Marketing, V12 Data, is abstracted from the original, published in The New Possible thought leadership journal. We are clearly in the age of the consumer—they are in charge, they have options and they will ultimately choose to do business with the brands that know them best. With the rapid influx of data traversing in and out of channel systems, consumers fully expect brands to capture this data and use it to deliver...

Data-driven marketing

The psychology behind consumer-purchase decisions with Dave Kelly, CEO, AnalyticsIQ

This week’s guest blog post by Dave Kelly, CEO, AnalyticsIQ, is abstracted from the original, published in The New Possible thought leadership journal. In the...

This week’s guest blog post by Dave Kelly, CEO, AnalyticsIQ, is abstracted from the original, published in The New Possible thought leadership journal. In the digital universe, where business competition is fierce and advertising is relentless, marketers need every advantage to reach the right customer with the right message. Many give themselves a better chance of doing exactly that by using big data and predictive analytics to anticipate the “who, what, when and where” of...

Data-driven marketing

Expand your travel brand using third-party data

This week’s blog post is contributed by Casey Martin, Senior Director, Client Partnerships, Oracle Data Cloud. The travel industry is facing a new set of...

This week’s blog post is contributed by Casey Martin, Senior Director, Client Partnerships, Oracle Data Cloud. The travel industry is facing a new set of challenges and opportunities. Changing consumer behaviors and preferences are driving a much-needed shift from the tried-and-true tactics of the price-driven promotions of the past to today’s more tailored offerings. The travel industry is impacted by these changes in consumer behavior. To stay ahead of the curve, marketing...