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Data-driven marketing

Campaign optimization

Patrick Dolan, IAB discusses using data to improve the consumer experience

This week’s guest blog post by Patrick Dolan EVP & COO, Interactive Advertising Bureau (IAB), is abstracted from the original, published in The New Possible...

This week’s guest blog post by Patrick Dolan EVP & COO, Interactive Advertising Bureau (IAB), is abstracted from the original, published in The New Possible thought leadership journal. Consumer experience (CX) is one of the hottest trends in brand marketing today, and rightly so. According to Forbes, “research already shows that a whopping 89 percent of customers say they have switched brands because of poor CX.” Many forward-thinking brands have reported that when a customer...

Data-driven marketing

How to connect with Father's Day audiences

Father’s Day is just around the corner and shoppers should know that it’s not just BBQ tools and golf clubs that Dad has his eye on. As it turns out,...

Father’s Day is just around the corner and shoppers should know that it’s not just BBQ tools and golf clubs that Dad has his eye on. As it turns out, millennials aren’t the only shopper segment prioritizing experiences over goods: according to eMarketer, Dad wants experiences, too. Travel and event tickets are the categories fathers cited as their top choices for Father’s Day gifts. The NRF projected record spending last year, which continued a 10-year upward trend toward...

Data-driven marketing

V12 Data discusses targeting beyond the device

This week’s guest blog post by Larisa Bedgood, Director of Marketing, V12 Data, is abstracted from the original, published in The New Possible thought...

This week’s guest blog post by Larisa Bedgood, Director of Marketing, V12 Data, is abstracted from the original, published in The New Possible thought leadership journal. We are clearly in the age of the consumer—they are in charge, they have options and they will ultimately choose to do business with the brands that know them best. With the rapid influx of data traversing in and out of channel systems, consumers fully expect brands to capture this data and use it to deliver...

Data-driven marketing

The psychology behind consumer-purchase decisions with Dave Kelly, CEO, AnalyticsIQ

This week’s guest blog post by Dave Kelly, CEO, AnalyticsIQ, is abstracted from the original, published in The New Possible thought leadership journal. In the...

This week’s guest blog post by Dave Kelly, CEO, AnalyticsIQ, is abstracted from the original, published in The New Possible thought leadership journal. In the digital universe, where business competition is fierce and advertising is relentless, marketers need every advantage to reach the right customer with the right message. Many give themselves a better chance of doing exactly that by using big data and predictive analytics to anticipate the “who, what, when and where” of...

Data-driven marketing

Expand your travel brand using third-party data

This week’s blog post is contributed by Casey Martin, Senior Director, Client Partnerships, Oracle Data Cloud. The travel industry is facing a new set of...

This week’s blog post is contributed by Casey Martin, Senior Director, Client Partnerships, Oracle Data Cloud. The travel industry is facing a new set of challenges and opportunities. Changing consumer behaviors and preferences are driving a much-needed shift from the tried-and-true tactics of the price-driven promotions of the past to today’s more tailored offerings. The travel industry is impacted by these changes in consumer behavior. To stay ahead of the curve, marketing...

Data-driven marketing

Confessions of an insurance marketer: Data can revolutionize your strategy

This week’s guest blog post by Emily Lebowitz, Insurance Digital Marketing Executive, TransUnion, is abstracted from the original, published in The New Possible...

This week’s guest blog post by Emily Lebowitz, Insurance Digital Marketing Executive, TransUnion, is abstracted from the original, published in The New Possible thought leadership journal. Like many of you, I’ve been on a never-ending search for how to speak to the right person at the right time with an offer tailor-made for them. To me, this well-timed 1:1 conversation is the Holy Grail of marketing. My quest has led me through every strategy and tactic available and...

Data-driven marketing

Breaking down data silos with Dave Helmreich, COO, LiveIntent

This week’s guest blog post by Dave Helmreich, COO, LiveIntent is abstracted from the original, published in The New Possible thought leadership journal. In a...

This week’s guest blog post by Dave Helmreich, COO, LiveIntent is abstracted from the original, published in The New Possible thought leadership journal. In a perfect world, advertising and marketing would be joined in a holy union. But adtech and martech live in an imperfect world, and a special bridge needs to be built to connect the two. Let’s define (or criminally oversimplify!) advertising for the purposes of this article. Advertising, in our industry, often has the...

Data-driven marketing

Oracle and Forbes team up for data-driven insights

Data is essential to fueling successful campaigns, driving better customer connection and fueling innovation. And staying on that constantly moving cutting-edge...

Data is essential to fueling successful campaigns, driving better customer connection and fueling innovation. And staying on that constantly moving cutting-edge – in order to understand all the things data makes possible – involves researching what works and what doesn’t. To provide those must-have insights for today’s marketers, Oracle Data Cloud partnered with Forbes to publish a groundbreaking report.  Here’s why it’s necessary reading for any industry leader. The...

Automotive

What the future holds for the automotive industry

This week’s guest blog post features an interview with Peter B. Kosak, GM Executive Director, Urban Mobility Program, General Motors Company by Brad Berens,...

This week’s guest blog post features an interview with Peter B. Kosak, GM Executive Director, Urban Mobility Program, General Motors Company by Brad Berens, Ph.D., Sr. Fellow & Project Lead, Future of Transportation, Center for the Digital Future. Brad and Peter discuss the recently released Future of Transportation Project Report from the Center for the Digital Future, as well as Peter’s perspective on what the future holds for the automotive industry.  Brad Berens: I...