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Data-driven marketing

Data-driven marketing

Why marketers should rely on data instead of their gut

This week’s guest blog post is contributed by Jeffrey Lin, Senior Sales Consultant, Oracle Data Cloud. Every single marketer I have ever talked to has told me:...

CPG

3 Data-driven strategies to win back-to-school shoppers in 2018

Last year, shoppers spent more than $83B on back-to-school supplies—that’s Billion with a B. How can you get a piece of that big spend? Get our back-to-school...

Data-driven marketing

How device usage provides context around consumer behaviors

This week’s guest blog post is contributed by Jack Foster, Product Strategy, Consumer Tech, Telecom, and Media & Entertainment​, Oracle Data Cloud.  We all have...

Data-driven marketing

Don’t let siloed teams hinder your marketing success

This week’s guest blog post is contributed by Katie Dulle, Sr. Director Platform Development, Oracle Data Cloud. For nearly two years, Moat, along with Oracle...

CPG

4 Key components of accurate campaign measurement

Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel...

Data-driven marketing

How speed affects your Data Management Platform (DMP)

This week’s guest blog post is contributed by John Lanigan, Principal Consultant, DMP Strategy, Oracle Data Cloud. On the surface, Data Management Platforms...

Data-driven marketing

Winning customers who are about to switch services

This week’s guest blog post is contributed by Jack Foster, Product Strategy, Consumer Tech, Telecom, and Media & Entertainment​, Oracle Data Cloud.  By now,...

Data-driven marketing

The power of inflight campaign optimization in a digital world

This week’s guest blog post is contributed by Beth Evenson, Senior Manager of CPG Measurement Strategy, Oracle Data Cloud. Most marketers agree measurement is...

B2B

4 Ways to avoid common ABM pitfalls

This week’s guest blog post is contributed by Mark Treacy, Sr. Client Partner, Oracle Data Cloud. Did you know 50 to 70 percent of B2B marketers in North...