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Data-driven marketing

CPG

4 Key components of accurate campaign measurement

Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement.What if a different channel was...

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Data-driven marketing

How speed affects your Data Management Platform (DMP)

This week’s guest blog post is contributed by John Lanigan, Principal Consultant, DMP Strategy, Oracle Data Cloud. On the surface, Data Management Platforms (DMPs...

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Data-driven marketing

Winning customers who are about to switch services

This week’s guest blog post is contributed by Jack Foster, Product Strategy, Consumer Tech, Telecom, and Media & Entertainment​, Oracle Data Cloud.  By now,...

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Data-driven marketing

The power of inflight campaign optimization in a digital world

This week’s guest blog post is contributed by Beth Evenson, Senior Manager of CPG Measurement Strategy, Oracle Data Cloud. Most marketers agree measurement is...

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B2B

4 Ways to avoid common ABM pitfalls

This week’s guest blog post is contributed by Mark Treacy, Sr. Client Partner, Oracle Data Cloud. Did you know 50 to 70 percent of B2B marketers in North...

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CPG

How Martin’s Super Markets wins with audience planning

Martin’s Super Markets is a 22-store supermarket chain that leverages an advanced audience planning strategy to connect with consumers. In business since 1947,...

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Campaign optimization

How ads still generate revenue after a campaign ends

This week’s guest blog post is contributed by Michael Anderson, Data Scientist, Strategic Analytics, Oracle Data Cloud. So, let’s say after three months of...

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Data-driven marketing

The DMP Checklist: Core questions to ask your DMP provider

You wouldn’t buy a house or a car without doing some research first, right?   The same goes for purchasing a data management platform (DMP). While once reserved...

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Data-driven marketing

Why you should target digital audiences for TV

This week’s guest blog post is contributed by Nora Callas, Platform Partnerships Lead, TV & Video, Oracle Data Cloud.Due to its sheer scale and impact, TV...

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Oracle

Integrated Cloud Applications & Platform Services