The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • July 4, 2016

The data brew - Week of July 4

Happy 4th of July and welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.

Data Dark Roast

Read New Data-Driven Magazines from Oracle Data Cloud

In two events this June, Oracle Data Cloud joined fellow industry thought leaders to discuss what's new, now and next in data. And now, we want to share those insights with you! Read our Oracle Data Cloud Summit 2016 magazine and our Cannes magazine, Oracle Data Cloud Live.

What Makes A Bad Salesperson (Hint: See Below)?

“I have been an ad and marketing guy for a while now, and I’ve been sold by some of the best and some of the worst salespeople across the industry…What makes a bad salesperson? It’s actually very easy to point out,” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. Read more from MediaPost.

Content Café

US Marketers Push Personalization Most on Email, Websites

eMarketer reports that dynamic, personalized content is helping to make email a more relevant channel for marketers. And with improved access to marketing data, it’s becoming easier to refine personalization. Read more from eMarketer.

Social Espresso Shot

Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery

According to AdWeek, 60 percent of Instagram users discover products and services on the platform, while 75 percent of them said they take action after being inspired by the app. Read more from AdWeek.

Pinterest is soon launching a way to search for products with your smartphone camera

Pinterest has announced a new tool for connecting their pins to real-world sales. Users will soon be able to take a photo of anything they’re interested in, and see a visual match from Pinterest’s pins. Learn more about the feature from TechCrunch. For more on Pinterest’s data partnership with Oracle Data Cloud, visit our blog post.

The Data Brew - Your Source for Hot, Fresh Data News!

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

Photo: magicoven/Shutterstock

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