Happy 4th of July and welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.
Data Dark Roast
Read New Data-Driven Magazines from Oracle Data Cloud
In two events this June, Oracle Data Cloud joined fellow industry thought leaders to discuss what's new, now and next in data. And now, we want to share those insights with you! Read our Oracle Data Cloud Summit 2016 magazine and our Cannes magazine, Oracle Data Cloud Live.
“I have been an ad and marketing guy for a while now, and I’ve been sold by some of the best and some of the worst salespeople across the industry…What makes a bad salesperson? It’s actually very easy to point out,” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. Read more from MediaPost.
eMarketer reports that dynamic, personalized content is helping to make email a more relevant channel for marketers. And with improved access to marketing data, it’s becoming easier to refine personalization. Read more from eMarketer.
Social Espresso Shot
According to AdWeek, 60 percent of Instagram users discover products and services on the platform, while 75 percent of them said they take action after being inspired by the app. Read more from AdWeek.
Pinterest has announced a new tool for connecting their pins to real-world sales. Users will soon be able to take a photo of anything they’re interested in, and see a visual match from Pinterest’s pins. Learn more about the feature from TechCrunch. For more on Pinterest’s data partnership with Oracle Data Cloud, visit our blog post.