Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.
Data Dark Roast
“I’m curious to see if this heralds a new step in gaming, whether it be augmented and/or virtual reality, or whether this is a one-off fad that will go the way of Second Life and other temporary fads of years past.” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. Read more from MediaPost.
Get an inside look at the advertising campaigns behind Dollar Shave Club, the monthly subscription service providing affordable shaving and grooming essentials recently acquired for $1B by Unilever. Read more from Fast Company.
Social Espresso Shot
An update marketers everywhere will certainly like: Facebook just rolled out App Event Optimization, a new ad tool geared towards targeting in-app users, not just those who download, along with Dynamic and Canvas ad options. Read more from TechCrunch.
Swiping left or right isn’t only for your dating life anymore – Sephora has embraced Tinder’s trademark gesture in its new app design, while also launching the first beauty-centric advertising campaign on Tinder this Fall. Read more from AdWeek.
Need help navigating the Pokémon Go craze and what it could mean for your next social campaign? Zero in on how to utilize the web’s newest VR craze to elevate your social media game with these three tips. Read more from AddThis.