Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.
Data Dark Roast
Now available through Oracle Data Cloud’s Bluekai Marketplace, PlaceIQ’s audiences give marketers convenient access to rich consumer audiences built from real world movement data, increasing the effectiveness of their cross-channel marketing. Get more info.
“These days the money is more conservative; in order to raise capital, you must have a real business with a proven concept and a revenue stream that’s replicable.” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. Read more from MediaPost.
"Pokémon Go essentially breaks down the wall between technology and real-world experience, so as brands drive people into new locations, there's a real opportunity for them to do more ambient marketing that isn't exclusively digital," said Jamie Gallo, president at Wunderman New York. Read more from AdWeek.
Social Espresso Shot
Instagram now supports social media marketing platform Buffer, enabling brand marketers and individual users alike to schedule posts and access analytics on their Instagram presence. Read more from Fortune.
Prineville, Oregon is now home to Facebook’s newest data center, featuring a smartphone performance monitoring center and the company’s largest artificial intelligence project, Big Sur. Find out more from Mashable.
Data nerds, unite! Data.World is the newest social media platform geared towards a specific subset of the population, in this case targeting data scientists looking to collaborate and connect over large quantities of data. Read more from Fast Company.