The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • July 11, 2016

The data brew - Week of July 11

Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.

Data Dark Roast

Session Videos from Oracle Data Cloud Summit 2016 Now Live

Oracle Data Cloud Summit 2016 brought the best and the brightest in the data industry together to discuss what’s new, now and next in data (read all about the event on our blog). Now, all of our data-driven thought leadership sessions are live on our Oracle Data Cloud YouTube page. Watch now for all the latest insights!

Don't Blame The Salespeople -- Blame The Quotas

“I’m still holding strongly to my point of view: To do a good job selling a product, you have to understand your targets, establish a relationship with them and provide them with an offering that’s aligned with their needs,” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. Read more from MediaPost.

Advertising Affogato

Retail Sales During Core Back-to-School Shopping Months Will Climb

Back-to-school 2016 season will be a positive one, eMarketer reports. This season’s sales are expected to rise 2.6% for US retailers, up from 1.4% growth in 2015. Read more from eMarketer.

Mobile Macchiato

Time Inc. launches ‘Instant,’ a video-centric mobile platform focused on digital artists

“Instant,” the new mobile platform recently launched by Time Inc., aims to provide a native-app-like experience for users. The platform serves up shareable videos called “Instants” on topics like food, fashion and social media. Read more from The Drum.

Social Espresso Shot

Facebook Debuts A New Conference for Women
This September, Facebook plans to hold their first conference focused on women called Women in Product. The conference will be one of the first female-focused gatherings to bring together senior product managers in the industry. Read more from Fortune.

Twitter showcases live streaming capabilities with Wimbledon coverage

At Wimbledon this year, Twitter is joining the live streaming video trend by providing users with all the action from the event. “Twitter is increasingly a place where people can find live streaming video, and that includes exciting sporting events like Wimbledon,” said Twitter in a statement. Read more from Digiday.

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Photo: magicoven/Shutterstock

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