CPG
CPG
4 Key components of accurate campaign measurement
Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement.What if a different channel was...
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How Martin’s Super Markets wins with audience planning
Martin’s Super Markets is a 22-store supermarket chain that leverages an advanced audience planning strategy to connect with consumers. In business since 1947,...
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3 Ways marketers can reach grocery shoppers in 2018
With the 2017 Amazon/Whole Foods merger, and Google/Walmart also announcing their partnership, national and regional traditional grocers are really feeling...
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Grocery shopper trends and the new weekly circular industry landscape (Part 2)
This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. In my last post, I touched on the marketplace...
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Grocery shopper trends and the new weekly circular industry landscape
This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. There’s no doubt that consumer behavior trends continue...
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5 Keys to staying relevant in the age of Amazon and Whole Foods
This week’s guest blog post is contributed by Oracle Data Cloud’s Beth Curran, Director, Retail Strategy and Erica Monteith, Manager, CPG Retail. As a result of...
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5 Simple steps to CPG retail holiday success
This week’s blog post is contributed by Oracle Data Cloud’s Erica Monteith, Manager, CPG Retail and Blake Eisler, Director, Client Solutions. Standing out in a...
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How data can supercharge your CPG holiday sales
Despite significant headwinds in food retailing led by deflation and decreased funding for EBT, grocery/supermarket sales grew 2.2% in 2016.With deflation...
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4 Data-driven ways to target back-to-school shoppers in 2017
Last year, shoppers spent over $75B on back-to-school products. If you’re planning a 2017 back-to-school campaign, you might be wondering: What’s changed for bac...
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