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3 Data-driven strategies to win back-to-school shoppers in 2018

Last year, shoppers spent more than $83B on back-to-school supplies—that’s Billion with a B. How can you get a piece of that big spend? Get our back-to-school...

Last year, shoppers spent more than $83B on back-to-school supplies—that’s Billion with a B. How can you get a piece of that big spend? Get our back-to-school audience strategies to stay ahead of the curve and drive sales, and check out our shareable infographic for the insights you need to connect with the right buyers at the right time. Utilize these strategies to take your campaign to the next level, maximize your marketing spend, and deepen connections with your audience...

CPG

4 Key components of accurate campaign measurement

Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel...

Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel was the one that would have driven real sales results—or worse—the results you got were inaccurate? Campaign measurement can cause challenges for any brand. Decisions made from inaccurate data and false positives have financial consequences, and the time spent getting back on the right track also negatively impacts the...

CPG

How Martin’s Super Markets wins with audience planning

Martin’s Super Markets is a 22-store supermarket chain that leverages an advanced audience planning strategy to connect with consumers. In business since 1947,...

Martin’s Super Markets is a 22-store supermarket chain that leverages an advanced audience planning strategy to connect with consumers. In business since 1947, the chain is a digital marketing pioneer in the grocery space as an early adopter of the online “grocery-to-go” model with their homegrown program “click and collect.” We sat down with Amy McClellan, SVP, Retail for Martin’s Super Markets, to learn more about how her organization leverages an audience-first marketing...

CPG

3 Ways marketers can reach grocery shoppers in 2018

With the 2017 Amazon/Whole Foods merger, and Google/Walmart also announcing their partnership, national and regional traditional grocers are really feeling...

With the 2017 Amazon/Whole Foods merger, and Google/Walmart also announcing their partnership, national and regional traditional grocers are really feeling pressure to remain relevant. Fresh food drives traffic, after all, and grocery retailers have long been the leaders in capturing shopping trips—with the average household making more than 90 trips a year, according to our team’s research.  But are marketers keeping up with demand from customers? What do grocery shoppers...

CPG

Grocery shopper trends and the new weekly circular industry landscape (Part 2)

This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. In my last post, I touched on the marketplace...

This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. In my last post, I touched on the marketplace conditions for a retailer beginning their digital journey with a weekly ad.  Our team focuses on the digital distribution of the weekly ad, and then how a retailer can take that highly valuable content and leverage relevant digital media channels to distribute it.   The winning goal for any grocer is twofold: create an...

CPG

Grocery shopper trends and the new weekly circular industry landscape

This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. There’s no doubt that consumer behavior trends...

This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. There’s no doubt that consumer behavior trends continue to evolve—as does the media landscape. What hasn’t changed is how grocery retailers approach their media mix and their reliance on traditional print distribution.  With Thanksgiving behind us—the largest seasonal holiday event of the grocery calendar—it’s the right time to start planning your 2018 eCirc strategy. ...

CPG

The real challenge with international purchase-based targeting

This week’s guest blog post is contributed by Ben Geach, Product Strategy Director, Oracle Data Cloud. Working in digital media for many, many years across a...

This week’s guest blog post is contributed by Ben Geach, Product Strategy Director, Oracle Data Cloud. Working in digital media for many, many years across a wide range of brands, I’ve repeatedly seen a common thread: it’s difficult to accurately engage and have a meaningful dialogue with consumers who purchase in-store for CPG brands in international markets. For some industry verticals such as travel, the consumer journey from initial spark to consideration, evaluation and...

CPG

5 Keys to staying relevant in the age of Amazon and Whole Foods

This week’s guest blog post is contributed by Oracle Data Cloud’s Beth Curran, Director, Retail Strategy and Erica Monteith, Manager, CPG Retail. As a result of...

This week’s guest blog post is contributed by Oracle Data Cloud’s Beth Curran, Director, Retail Strategy and Erica Monteith, Manager, CPG Retail. As a result of the recent Amazon and Whole Foods merger, changes are popping up in Whole Foods stores around the country. The Amazon strategy is clear: lower prices to combat the “whole paycheck” image and make shopping at Whole Foods accessible for the average family. Price reductions ranging from 15 to 40 percent went into effect...

CPG

5 Simple steps to CPG retail holiday success

This week’s blog post is contributed by Oracle Data Cloud’s Erica Monteith, Manager, CPG Retail and Blake Eisler, Director, Client Solutions. Standing out in a...

This week’s blog post is contributed by Oracle Data Cloud’s Erica Monteith, Manager, CPG Retail and Blake Eisler, Director, Client Solutions. Standing out in a sea of holiday creative can be difficult, especially for CPG retailers. How can you capture your fair share of the incremental holiday spend while still serving the everyday needs of your consumer? Retailers typically see a seasonal increase of 11 percent during the holidays, so capitalizing on those trips is important...