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CPG

CPG

4 Key components of accurate campaign measurement

Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement.What if a different channel was...

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CPG

How Martin’s Super Markets wins with audience planning

Martin’s Super Markets is a 22-store supermarket chain that leverages an advanced audience planning strategy to connect with consumers. In business since 1947,...

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CPG

3 Ways marketers can reach grocery shoppers in 2018

With the 2017 Amazon/Whole Foods merger, and Google/Walmart also announcing their partnership, national and regional traditional grocers are really feeling...

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CPG

Grocery shopper trends and the new weekly circular industry landscape (Part 2)

This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. In my last post, I touched on the marketplace...

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CPG

Grocery shopper trends and the new weekly circular industry landscape

This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. There’s no doubt that consumer behavior trends continue...

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CPG

5 Keys to staying relevant in the age of Amazon and Whole Foods

This week’s guest blog post is contributed by Oracle Data Cloud’s Beth Curran, Director, Retail Strategy and Erica Monteith, Manager, CPG Retail. As a result of...

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CPG

5 Simple steps to CPG retail holiday success

This week’s blog post is contributed by Oracle Data Cloud’s Erica Monteith, Manager, CPG Retail and Blake Eisler, Director, Client Solutions. Standing out in a...

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CPG

How data can supercharge your CPG holiday sales

Despite significant headwinds in food retailing led by deflation and decreased funding for EBT, grocery/supermarket sales grew 2.2% in 2016.With deflation...

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CPG

4 Data-driven ways to target back-to-school shoppers in 2017

Last year, shoppers spent over $75B on back-to-school products. If you’re planning a 2017 back-to-school campaign, you might be wondering: What’s changed for bac...

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Oracle

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