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CPG

CPG

3 Data-driven strategies to win back-to-school shoppers in 2018

Last year, shoppers spent more than $83B on back-to-school supplies—that’s Billion with a B. How can you get a piece of that big spend? Get our back-to-school...

CPG

4 Key components of accurate campaign measurement

Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel...

CPG

How Martin’s Super Markets wins with audience planning

Martin’s Super Markets is a 22-store supermarket chain that leverages an advanced audience planning strategy to connect with consumers. In business since 1947,...

CPG

3 Ways marketers can reach grocery shoppers in 2018

With the 2017 Amazon/Whole Foods merger, and Google/Walmart also announcing their partnership, national and regional traditional grocers are really feeling...

CPG

Grocery shopper trends and the new weekly circular industry landscape (Part 2)

This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. In my last post, I touched on the marketplace...

CPG

Grocery shopper trends and the new weekly circular industry landscape

This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. There’s no doubt that consumer behavior trends...

CPG

The real challenge with international purchase-based targeting

This week’s guest blog post is contributed by Ben Geach, Product Strategy Director, Oracle Data Cloud. Working in digital media for many, many years across a...

CPG

5 Keys to staying relevant in the age of Amazon and Whole Foods

This week’s guest blog post is contributed by Oracle Data Cloud’s Beth Curran, Director, Retail Strategy and Erica Monteith, Manager, CPG Retail. As a result of...

CPG

5 Simple steps to CPG retail holiday success

This week’s blog post is contributed by Oracle Data Cloud’s Erica Monteith, Manager, CPG Retail and Blake Eisler, Director, Client Solutions. Standing out in a...