The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

How our commitment to fitness keeps employees (and businesses) strong and healthy

Our hard work is paying off . . . and Forbes took notice.

“Then there’s Oracle. The 41-year-old tech multinational has been moving with strategic, methodical focus to build muscular competence in ad tech.”

Our business has muscle, and so does our team at Oracle Data Cloud.

Our leadership team is big on fitness.

Eric Roza, SVP, Oracle Data Cloud, is a CrossFit enthusiast who hosts a yearly CannesFit work out at the Cannes Lion Festival of Creativity. Michelle Hulst, GVP, Marketing & Strategic Partnerships, is an avid equestrian. Joe Zito, VP/GM, DMP, keeps kettle bells in his office and frequently takes calls while walking around the office.

On the campus of our Broomfield office, there are three different gyms, a regular fitness facility, and both an indoor and outdoor CrossFit gym. Our London office frequently hosts yoga classes. We also have several fitness-related slack channels where our employees coordinate local workouts.

This commitment to fitness can have a real impact on productivity and creativity.

Researchers have found that after a single 35-minute aerobic (fast walking or running) treadmill session, creativity and cognitive flexibility—the ability to think about multiple concepts at once—improve significantly. Another study found that even just a six-minute walk can increase creativity. These findings are especially intriguing because cognitive flexibility and creativity are cornerstones of numerous jobs.

In addition to priming the brain for acute bouts of cognitive work , exercise simultaneously promotes long-term brain development by triggering the release of the brain-derived neurotrophic factor (BDNF), a neurochemical that has been described as “Miracle-Gro for the brain.”


Bloomberg reported on this trend in their article titled “Working Out is Wall Street’s New Steak Dinner.” The boutique fitness scene, especially in New York and San Francisco, has seen the effects of this healthy trend. The high-intensity biking destination SoulCycle now has a corporate sales team to accommodate demand for events and special business requests.

Working out with colleagues is an awesome way to get to know each other, and for me, it’s a win-win. A couple times a week, I try to schedule a workout with some of my teammates. This approach allows me the time to get in my exercise while also connecting with my colleagues in a productive and healthy way.

Fitness has always been a part of my life. I was a swimmer for most of my life, and throughout college at the University of Massachusetts, Amherst. My partner owns a strength-and-conditioning gym. Getting in a good sweat is a priority for me most days.

So, when I asked about the culture at Oracle Data Cloud during my interview process, and fitness was the first thing mentioned about the culture, this was a good sign.

The effects of exercise can also help teams take on new challenges productively and help them achieve more balance between their work and personal lives.

Research demonstrates a clear relationship between physical activity that is planned, structured, repetitive, and purposeful, and one’s ability to manage the intersection between work and home.

Research suggests that people who exercise regularly enjoy greater “self-efficacy,” and it carries over into their work and home roles. The term refers to the sense that one is capable of taking things on and getting them done—and although self-efficacy is a matter of self-perception, it has a real impact on reality. According to psychologist Albert Bandura, people with high self-efficacy are less likely to avoid difficult tasks or situations, and more likely to see them as challenges to be mastered. https://hbr.org/2014/01/how-regular-exercise-helps-you-balance-work-and-family

Earlier this year, we even ran a global, monthlong Health & Fitness Challenge that supported mental, physical, and social wellness. It encouraged behaviors such as walking meetings, meatless Mondays, and digital detoxes.

Our commitment to fitness and healthy living is one of the reasons why Oracle Data Cloud is as successful as it is, and it’s also what makes it a great place to work. If fitness is important to you and you work in the digital marketing field, Oracle Data Cloud might be the place for you. View our current open positions here


About Kaitie English

Kaitie is a senior manager of internal communications for Oracle Data Cloud and the program manager for Impact.

Prior to joining Oracle Data Cloud, Kaitie led employee communications for the launch of the Oath brand and Verizon and AOL's acquisition of Yahoo!.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook!

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.