Campaign planning

Audiences

Reaching the right back-to-school shoppers using data

Time to get tactical with these available back-to-school segments.

Time to get tactical with these available back-to-school segments.

Time to get tactical with these available back-to-school segments.

Audiences

Subscription services are attracting new types of shoppers–here's who they are and how to reach them

Unboxing the new breed of subscription services customers and how you can reach them.

Unboxing the new breed of subscription services customers and how you can reach them.

Unboxing the new breed of subscription services customers and how you can reach them.

Campaign planning

Everything you need to know about marketing to Generation Z

Generation Z will soon account for 40 percent of all consumers. How can marketers capitalize?

Generation Z will soon account for 40 percent of all consumers. How can marketers capitalize?

Generation Z will soon account for 40 percent of all consumers. How can marketers capitalize?

Campaign planning

This month in data: Are baby boomers cutting the cord?

We share who's the data on who's cutting the cord on cable contracts and how marketers can place more effective TV ads, plus news on DrainerBot.

We share who's the data on who's cutting the cord on cable contracts and how marketers can place more effective TV ads, plus news on DrainerBot.

We share who's the data on who's cutting the cord on cable contracts and how marketers can place more effective TV ads, plus news on DrainerBot.