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Campaign planning

Campaign planning

The marketer's guide to eSports

Learn all you need to know about the competitive gaming trend taking the market by storm.

Learn all you need to know about the competitive gaming trend taking the market by storm.

Campaign planning

6 back-to-school shopping audiences and how to successfully reach them with context

Cut through the noise and reach the right back-to-school buyers using contextual intelligence.

Cut through the noise and reach the right back-to-school buyers using contextual intelligence.

Audiences

4 back-to-college audiences you need to target this fall

4 essential audiences and context tips to help you launch better back-to-college campaigns.

4 essential audiences and context tips to help you launch better back-to-college campaigns.

Audiences

Reaching the right back-to-school shoppers using data

Time to get tactical with these available back-to-school segments.

Time to get tactical with these available back-to-school segments.

Audiences

Subscription services are attracting new types of shoppers–here's who they are and how to reach them

Unboxing the new breed of subscription services customers and how you can reach them.

Unboxing the new breed of subscription services customers and how you can reach them.

Campaign planning

Everything you need to know about marketing to Generation Z

Generation Z will soon account for 40 percent of all consumers. How can marketers capitalize?

Generation Z will soon account for 40 percent of all consumers. How can marketers capitalize?

Campaign planning

This month in data: Are baby boomers cutting the cord?

We share who's the data on who's cutting the cord on cable contracts and how marketers can place more effective TV ads, plus news on DrainerBot.

We share who's the data on who's cutting the cord on cable contracts and how marketers can place more effective TV ads, plus news on DrainerBot.