Campaign optimization

Campaign optimization

The search for quality mobile video measurement in 2018

This week’s post is contributed by Victor Gamez, Content Marketing Manager, Oracle Data Cloud. Believe it or not, it wasn’t always hard to “figure out” the...

Campaign optimization

How ads still generate revenue after a campaign ends

This week’s guest blog post is contributed by Michael Anderson, Data Scientist, Strategic Analytics, Oracle Data Cloud. So, let’s say after three months of...


7 Key takeaways from Vindicia’s global ABM success

Marketers can learn some valuable, data-driven lessons from Vindicia, a leader in subscription billing. Vindicia processes more than $24.8B globally and...

Campaign optimization

Why are my digital A/B test results flat?

This week’s guest blog post is contributed by Elena Bond, Principal Analyst, Client Analytics, Oracle Data Cloud. You’ve been there. Heart palpitations,...


2 Steps to more effective B2B advertising

If you are a B2B marketer, you already know that your customer’s purchase journey differs significantly from that of B2C buyers. From the longer length of B2B...


An automotive marketer’s guide to the digital upfront

In today’s data-driven world, the automotive digital upfront runs on data. Whether it’s to make decisions about where and when to place advertising across...

Campaign optimization

How to re-engage lapsed customers with data-driven personalization

Lapsed customers aren’t a new problem and brands have been devising win-back strategies since the early days of consumerism. However, brands didn’t always have...

Campaign optimization

Oracle's key trends to watch from Cannes Lions 2017

As tens of thousands of people descended upon the seaside town of Cannes to celebrate the most creative and innovative content and technologies across...

Campaign optimization

Gain a competitive advantage by differentiating your data

This week’s guest blog post by Jim Caruso, Chief Product Officer, Anomaly is abstracted from the original, published in The Data Summit journal. Let’s examine...


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