This week’s guest blog post is contributed by Janine Benedict, Sr. Manager, Automotive Marketing, Oracle Data Cloud.
There’s no crystal ball telling us what vehicles consumers are going to buy. So what’s the next best thing?
Use research and data to identify trends influencing what vehicles people buy so we can better predict who AND how to effectively market to them.
The automotive market-share gap is closing. No longer are the days of widespread leads for the big brands.
Even though brand loyalty surpassed the 50 percent mark, as reported by IHS Markit,* conquesting remains the market-share game changer.
To develop an effective conquesting strategy, you need to use data and insights as the lever to catapult your marketing efforts ahead of your competitors.
We looked at three automotive trends around consumer loyalty and conquesting, which are changing the automotive landscape. Here’s how you can stay ahead of the curve.
About Janine Benedict
Janine is Head of Marketing for Oracle Data Cloud’s Automotive vertical, as she helps auto marketers maximize ad spend and drive performance in their marketing campaigns.
Janine is passionate about digital marketing, with more than 20 years of experience creating rich & engaging brand interactions for consumer and business professionals. Working with multiple brands across industries, her work has driven success for companies such as General Motors, Bose, Sirius XM, Delta Faucet and Alltel.
*IHS Markit Q2 make loyalty results