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Automotive

Automotive

3 Ways to maximize your next auto tire marketing campaign

This week’s guest blog post is contributed by Aimee LaFerriere, Industry Strategy Manager, Automotive, Oracle Data Cloud. Tire shopping isn’t nearly as fun as...

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Automotive

How to use data to improve automotive branding and lifestyle campaigns

This week’s guest blog post is contributed by Arianne Walker, Sr. Director, Automotive Industry Strategy, Oracle Data Cloud. Auto industry experts know that...

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Automotive

2 Steps to a successful marketing automotive lease campaign

This week’s guest blog post is contributed by Arianne Walker, Sr. Director, Automotive Industry Strategy, Oracle Data Cloud. A record 3.6MM cars came off-lease...

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Automotive

Cross-tier audience best practices for increasing impact, decreasing waste

This week’s guest blog post is contributed by Kelly Owens, Senior Manager, Automotive Industry Strategy, Oracle Data Cloud. Thirty major car brands with nearly...

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Automotive

How auto marketers should respond to the on-demand transportation revolution

This week’s guest blog post is contributed by Aimee LaFerriere, Industry Strategy Manager, Automotive, Oracle Data Cloud. The past decade has been a wild ride...

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Automotive

Leverage data to supercharge your next vehicle launch

This week’s guest blog post is contributed by Arianne Walker, Sr. Director, Automotive Industry Strategy, Oracle Data Cloud. Vehicle launches receive the bulk of...

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Automotive

Improve your (after)marketing in 3 SEMA-ready steps

This week’s guest blog post is contributed by Aimee LaFerriere, Industry Strategy Manager, Automotive, Oracle Data Cloud. In the automotive aftermarket, it can...

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Automotive

5 Ways to accelerate your automotive sales-event campaign

This week’s guest blog post is contributed by Arianne Walker, Sr. Director, Automotive Industry Strategy, Oracle Data Cloud. The holidays are fast approaching...

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Automotive

3 Automotive marketing strategies for better campaign results

This week's guest blog post is contributed by Janine Benedict, Sr. Manager, Automotive Marketing, Oracle Data Cloud. Auto marketers know that the path to...

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Oracle

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