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Oracle Data Cloud Blog

The right audience data can make a difference for holiday campaigns

As the holidays approach at a rapid pace, the pressure is on for marketers to reach the audiences that matter most to their businesses with messaging that will turn prospects into buyers. Not to worry, our experts at The Data Hotline are here to help. Here are some holiday audiences that will deliver results this season:

Thanksgiving Holiday Cooks: Thanksgiving is America's favorite food holiday, and these cooks are ready to eat and entertain. Target holiday cooks while they're on the hunt for the best products to serve for their traditional spreads. This consumer group’s attributes are based on purchase towards turkeys, stuffing, ham, roasts, cranberries and pumpkin pie filling.

Black Friday/Cyber Holiday Shoppers: Looking to target shoppers on these important shopping dates? Last year alone, Black Friday shoppers spent a whopping $11.4 billion on items ranging from a pair of boots to flat-screen TVs. This audience is attributed to consumers who purchase towards toys, electronics, designer apparel and popular gift items.

Holiday Spenders: Utilize this audience to capture the attention of the top purchasing households in the US as they begin their holiday shopping. Attributes of this consumer group are based on purchase towards fine jewelry, watches, electronics and upscale brand clothing.

This is just a sample of holiday audiences that Oracle Data Cloud has to offer. Contact TheDataHotline@oracle.com to get the full scope of what is available.

Learn more from The Data Hotline on audience planning and how you can hit your marketing KPI’s out of the park by reading our August blog!

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

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