Digital marketing is a rapidly growing field that offers many exciting opportunities for job seekers. These fast-paced environments can be challenging, but they can also be fun and rewarding. As a digital marketer, you’ll combine your creativity with a wealth of digitally generated metrics to build and drive digital marketing campaigns.
No marketing degree? No formal digital marketing work experience? No worries. There are lots of ways to get started in this exciting field. Here are seven tips for kick-starting your career in digital marketing and advertising:
Data analytics is at the heart of digital marketing. No matter how creative you are, as a digital marketer your creativity must be grounded in sound, data-based insights.
To succeed as a digital marketer, you must understand the value of data, know how to use it, and be able to demonstrate that to a potential employer. If you don’t already have that understanding, look for a course that will help you master data analytics.
What you lack in formal work experience can be compensated for by knowledge. At a minimum, you’ll need a good understanding of standard digital marketing terminology and how digital marketers use various tools and platforms to drive business results.
Knowledge of search engine optimization (SEO) is essential for digital marketing. You should also be well versed in demand-side platforms (DSPs) and supply-side platforms (SSPs)―the automated means through which ads are purchased and sold. Cost per impression (CPI) and click-through rate (CTR) are important metrics for evaluating ad expense and return on that expense in terms of eyes on a page.
Do you know the difference between B2B and B2C? You should. You can add to your knowledge and keep up with industry trends by subscribing to online newsletters from outlets such as eMarketer, AdAge, Marketing Land, The Drum, and Nielsen.
As you add to your knowledge, share it with others. Become a budding thought leader. Write an article for a social media website such as LinkedIn. Start a blog. Focus on current trends like content marketing, account-based marketing, marketing automation, mobile marketing, and the Internet of Things (IoT).
Write about timely digital marketing topics such as brand safety, invalid traffic, the growing problem of digital advertising fraud, or programmatic media―and write it in a style that’s easy to understand. Invite comments to start new conversations. Those conversations can help you expand your expertise.
Put your stellar social media skills to work building relationships with people who can help you get that first digital marketing job. Make networking a daily or weekly habit. Join online marketing groups, and network with others in the industry. Be sure to attend face-to-face events too.
Familiarize yourself with industry leaders, especially the major buying networks and programmatic buying platforms. Look for opportunities to make connections with top digital marketing agencies such as WebFX, MaxAudience, Thrive Internet Marketing Agency, and Silverback Strategies.
Blogging and having an active presence on Twitter, Instagram, and LinkedIn will garner you followers that give you credibility. These are your go-to channels for engaging with others while boosting your digital marketing savvy. And don’t forget to retweet well-known digital marketing influencers such as Neil Patel, Neal Schaffer, Robert Rose, Matt Cutts, and Matt Heinz (to name a few).
By sharing meaningful insights and information through social channels, you’ll build a following and be able to show prospective employers that others value your expertise. Soon they’ll want your expertise too.
A focused online presence provides the opportunity for you, the aspiring digital marketer, to demonstrate your talent and expertise. Use multiple social media platforms for connecting with others and for showcasing your personal brand.
Seed your online presence with key digital marketing SEO terminology. Make your online presence more robust by maintaining an online portfolio of your work, and update it regularly. The samples you include don’t have to be “paid-for” pieces, but they should show your creativity and diversity. And make sure your entire online presence is cross-linked.
Although you don’t need a degree in digital marketing, it can be worthwhile to beef up your résumé with a formal certification. You’ll show potential employers that you’re invested in a digital marketing career, which can give you a competitive edge over other job seekers. Plus, you’ll learn valuable information that can help you succeed in that new job when you get it.
The Digital Marketing Institute offers staged online certification courses ranging from professional to specialist to leader to master. The American Marketing Association offers a comprehensive certificate in digital marketing that covers a variety of relevant topics through a flexible, self-paced learning program―for only a few hundred dollars. There are many more resources available online that are worth checking out.
Following these tips can help make you a standout job candidate. And remember, in the digital world, things are always changing. Make sure your digital marketing expertise is also continually evolving to keep pace with a changing digital environment.