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The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

7 data-driven learnings from 2019

It’s the time of year to look back and reflect. In 2019, we uncovered a variety of data trends while navigating the digital ad space—from invaluable insights about brand safety and eSports audiences to a global view on invalid traffic. Let’s wrap up 365 days with these 7 key findings!

Want more info on invalid traffic? See our comprehensive guide.

 

Read about the 5 changes shaping the future of contextual advertising. And then learn more about the evolution of brand safety and what it means for ad blocking.

 

Check out our guide: How to Effectively Use Data for Digital Advertising

 

Read our deep dive on the rise and future of digital audio.

 

Learn how to successfully navigate the evolving TV advertising landscape by downloading our complete guide.

 

Want to know more about reaching gamers? Check out our article on eSports.

 

Read the full breakdown on subscription-based shoppers.

 

As we look to the start of a new decade, we’re excited about what data-driven findings lie ahead and what innovations we’ll see in the coming months and years.

 

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