The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • May 10, 2016

5 Memorial Day weekend audiences to target for your campaign

Memorial Day pays homage to the country’s fallen heroes, as well as providing hard-working individuals some quality time off with their families and friends. Not to mention, the weather is perfect for spending more time outside.

For marketers, targeting audiences around this national holiday weekend is a top priority. But don’t let the rising temperatures make you sweat – our experts at The Data Hotline are here to assist with these 5 can’t-miss audiences:

1. Big Grillers

Target this audience Interested in grilling equipment, barbecue tools & utensils and grill baskets to reach those who are cooking outside at this time of year.

2. Outdoor Entertainers

This audience is interested in patio furniture & accessories, outdoor décor & lighting and lawn games, sure to fit in with your Memorial Day weekend campaign.

3. Home Entertainers

To beat the heat, your audiences during Memorial Day weekend could decide to entertain indoors. Target this segment, interested in cocktail accessories, table linens, specialty condiments for an edge on the competition this season.

4. Road Tripping Families

Your audiences could be hitting the road during this three-day weekend, so be sure to target this audience segment interested in coolers, camping equipment, GPS systems and RV accessories.

5. Hiking & Camping Purchasers

The destination for some road-trippers could be an outdoor experience, so target this audience interested in backpacks, tents and water bottles as they hit the trail and enjoy the outdoors.

This is just a sample of Memorial Day audiences that Oracle Data Cloud has to offer. 

Learn more about audience planning from our April blog, 4 Mother’s Day Audiences You Should Be Targeting and 4 Graduation and Prom Audiences to Target This Season.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

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