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Oracle Data Cloud Blog

4 Ways to target World Series audiences

The World Series final is almost upon us – but this is no time to take the 7th inning stretch.

Win the digital marketing game this season by targeting these five World Series audiences, selected by our experts from The Data Hotline.

1. MLB fans:

Target major league baseball fans likely to be keeping a close eye on the ballgame this year. This seasonal audience is make from users who purchase team apparel & merchandise, MLB media and games – adding value to your targeted campaign.

2. Sports Fans 

This year’s World Series can also be popular among broader sports fans – reach men, ages 20-45, HH income $55K+, interested in sports apparel, action movies, video games, collectibles and sporting events this year for a bigger impact.

3. Outdoor Sports Buyers:

Baseball is an outdoor game, so don’t miss out on reaching outdoor sports buyers. This audience is created from outdoor sports gear shoppers who purchase items like golf clubs, backpacks, skis and snowboards.

4. Big Grillers:

The World Series marks the end of our seasonally warm weather, so be sure to include those tailgating sports fans. This seasonal audience is created from shoppers of grilling equipment, barbecue tools and utensils and grill baskets.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

Photo: antoniodiaz/Shutterstock

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