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Oracle Data Cloud Blog

4 New ways to target Labor Day weekend audiences

Labor Day weekend is right around the corner. If you want to work smarter (not harder) to reach this holiday’s audiences, look no further than this list.

Our experts at The Data Hotline did the hard work for you with these four new ways to reach Labor Day audiences in September:

1) Home Improvers

Labor Day weekend is the perfect time for your customers to brush up on their home improvement projects, long since overdue. From big projects to small, your customers might just be using their time off to work on improving their space before the winter holidays begin. Reach this audience by targeting customers who purchase workshop accessories, power tools, ceiling fans, and landscape tools.

2) Outdoor Fans

It’s time for your customers to enjoy the last few moments of the summer this Labor Day weekend – so don’t miss targeting hiking & camping fans (they’re purchasing tents, sleeping bags, sleeping pads and other camping equipment). And don’t forget outdoor enthusiasts – young to middle aged people who purchase outdoor apparel, SUV’s, wagons & trucks, outdoor gear & products and even fishing and gaming supplies.

3) Road Trippers

Labor Day weekend brings the opportunity to travel – for many, that means a road trip. Our road-trip families audience purchase coolers, camping equipment, GPS systems, or RV accessories for their big adventure. But these road trippers are going to want some snacks to bring along for the ride. Target our salty snacks audience too, which includes people who purchase popular salty snacks across major brands, such as chips, pretzels, nuts, trail mix and more.

4) Outdoor Entertainers

With the nice summer temperatures quickly disappearing, your Labor Day weekend audiences can’t miss out on the chance to invite friends over and enjoy the sunshine. Target outdoor entertainers who purchase patio furniture & accessories, outdoor décor & lighting and lawn games to reach your customers as they enjoy fun in the sun. And don’t forget the grill – our big grillers audience includes purchasers of grilling equipment, barbeque tools & utensils and grill baskets.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?)  

Photo: goodluz/Shutterstock

Photo: CandyBox Images/Shutterstock

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