The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • April 7, 2016

4 Mother’s Day audiences you should be targeting in 2016

Mother’s Day makes up the holiday trifecta for retail marketers, with shoppers in the month of May spending 1.62x the U.S. monthly baseline in the high-end retail gift category.

In fact, only Valentine’s Day and Christmas top the charts higher.

With so much on the line, which audiences should marketers be targeting? Our experts at The Data Hotline have all the answers to make this Mother’s Day one for the books:

Mother’s Day Shoppers:

This audience is made up of people who buy gifts Mother’s Day, including flowers, greeting cards, jewelry and candy. Don’t miss out on this specialized segment for your campaign to see strong results.

Frozen breakfast purchasers, Cereal buyers:

Don’t miss targeting this segment, made up of people who purchase eggos, jimmy dean and more, inspired by the gift of breakfast in bed for busy moms. Another segment to keep in mind? Cereal buyers, who purchase both hot and cold cereal, as well as children’s cereal.

Spa Mavens:

What better way to treat mom than a day at the spa? This segment targets females aged 33-35 who purchase cosmeceuticals, skin care, luxury linens, spa retreats and beauty products – and will likely appreciate the gift of a spa day from their family this season.

New parents:

This segment is perfect for marketers targeting young men and women who purchase baby products & clothing, parenting publications and nursery furnishings for their new addition to the family – a great audience to boost your campaign at this time of year.

See exactly how Mother’s Day stacks up against Valentine’s Day and Christmas by downloading our sharable infographic.

This is just a sample of spring break audiences that Oracle Data Cloud has to offer. Contact TheDataHotline@oracle.com to get the full scope of what is available.

Learn more about audience planning from our March blogStay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?)

Photo: www.BillionPhotos.com/Shutterstock

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