The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • April 27, 2016

4 Graduation and prom audiences to target in 2016

Chances are, your audiences are thinking about celebrating some big milestones in late spring. From prom to graduation season, families at this time of year are thinking about finding the perfect gifts to give their loved ones to celebrate these special occasions.

But which audiences should marketers be targeting to gain maximum campaign results this season? Our experts at The Data Hotline are here to help with this list of seasonal audiences, allowing you to school the competition:

Moms of High School Kids

What better than to target a head household purchaser like mom when targeting for graduation gifts? This audience segment is made up of Moms who earn more than $60K and purchase teen clothing, trendy brands, video games and laptops.

Graduation Gift Buyers

Go straight for our graduation gift buyers segment to target frequent purchasers of watches, laptops, flowers and jewelry.

Fine Jewelry

Combined with our graduation gift buyers segment, targeting purchasers of earrings, bracelets, pendants and watches will increase your reach to grads and prom-goers alike.

Gift & Flower Buyers

For both graduation and prom, traditional gifts like flowers are a perfect match. Target those who purchase flowers, gift baskets, collectibles and cards with this segment and see the results you’re looking for.

This is just a sample of spring break audiences that Oracle Data Cloud has to offer. 

Learn more about audience planning from our April blog, 4 Mother’s Day Audiences You Should Be Targeting

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

Photo: Monkey Business Images/Shutterstock

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