But which audiences should marketers be targeting to gain maximum campaign results this season? Our experts at The Data Hotline are here to help with this list of seasonal audiences, allowing you to school the competition:
Moms of High School Kids
What better than to target a head household purchaser like mom when targeting for graduation gifts? This audience segment is made up of Moms who earn more than $60K and purchase teen clothing, trendy brands, video games and laptops.
Graduation Gift Buyers
Go straight for our graduation gift buyers segment to target frequent purchasers of watches, laptops, flowers and jewelry.
Combined with our graduation gift buyers segment, targeting purchasers of earrings, bracelets, pendants and watches will increase your reach to grads and prom-goers alike.
Gift & Flower Buyers
For both graduation and prom, traditional gifts like flowers are a perfect match. Target those who purchase flowers, gift baskets, collectibles and cards with this segment and see the results you’re looking for.
This is just a sample of spring break audiences that Oracle Data Cloud has to offer.
Learn more about audience planning from our April blog, 4 Mother’s Day Audiences You Should Be Targeting.
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