The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

3 audience planning tips from The Data Hotline

The Data Hotline is your resource for agencies, media and at tech partners and anyone else who needs assistance with identifying audiences that meet and exceed their marketing objectives.

The Data Hotline team can help with audience recommendations, audience sizing, custom audiences RFP support, measurement feasibility advice and studies and more and has reduced response times from 48 hours to just 24 hours.

To celebrate the re-launch we asked the Oracle Data Cloud audience planning experts for some tips on how they guide clients to hit their KPI’s out of the park.

  • Ask the right questions. What is the campaign/marketing objective? How will the campaign or program work? Is there seasonality? What is the campaign reach/spend? Answering these key questions will help define the right data for the right campaign and enable The Data Hotline team to make the best recommendations.
  • Scale and quality of audience generally work against one another. Audience scopes can usually be scaled up or down to hit the target reach needed for your campaign, but with larger scale, you may sacrifice some measure of quality.
  • Go beyond ask. Audience planners want to give their clients exactly what they want to meet campaign objectives, but the depth and breadth of available data is so huge they may be missing what they need. Try going outside of the box. There are so many data options available that going beyond the original ask to provide a rich, data enhanced audience previously unimagined by the client could pay off big.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! (Meet The Data Hotline team) 

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