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FEATURED POST

Why marketers should rely on data instead of their gut

This week’s guest blog post is contributed by Jeffrey Lin, Senior Sales Consultant, Oracle Data Cloud. Every single marketer I have ever talked to has told me:...

Recent Posts

Culture

News and events look back for Oracle Data Cloud: Spring 2018

Ever wonder what fun events, newsworthy projects, and volunteer opportunities Oracle Data Cloud has been up to behind the scenes? We’ve rounded up our most...

Guest authors + Interviews

The value of audience data for marketers

This week’s guest blog post is contributed by Heather Robertson, Senior Manager, Partner Marketing, Oracle Data Cloud. During the first half of 2018, marketers...

CPG

3 Data-driven strategies to win back-to-school shoppers in 2018

Last year, shoppers spent more than $83B on back-to-school supplies—that’s Billion with a B. How can you get a piece of that big spend? Get our back-to-school...

DMP

How to use a Data Management Platform to build a powerful custom data strategy

This week’s guest blog post is contributed by Michael Kim, Client Solutions Manager, Oracle Data Cloud. Data Management Platforms (DMPs) play a critical role in...

Data-driven marketing

How device usage provides context around consumer behaviors

This week’s guest blog post is contributed by Jack Foster, Product Strategy, Consumer Tech, Telecom, and Media & Entertainment​, Oracle Data Cloud.  We all have...

Culture

Women in tech: How Oracle Data Cloud is making a positive Impact

This week’s guest blog post is contributed by Kaitie English, Senior Manager, Internal Communications, Oracle Data Cloud. According to ACS Census data, the 2018...

Data-driven marketing

Don’t let siloed teams hinder your marketing success

This week’s guest blog post is contributed by Katie Dulle, Sr. Director Platform Development, Oracle Data Cloud. For nearly two years, Moat, along with Oracle...

Guest authors + Interviews

IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK)

This week’s guest blog post is contributed by Katrina Estrella, Communications Manager, Oracle Data Cloud. Recently, the IAB Tech Lab released its Open...

CPG

4 Key components of accurate campaign measurement

Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel...

Data-driven marketing

How speed affects your Data Management Platform (DMP)

This week’s guest blog post is contributed by John Lanigan, Principal Consultant, DMP Strategy, Oracle Data Cloud. On the surface, Data Management Platforms...

Data-driven marketing

Winning customers who are about to switch services

This week’s guest blog post is contributed by Jack Foster, Product Strategy, Consumer Tech, Telecom, and Media & Entertainment​, Oracle Data Cloud.  By now,...

Data-driven marketing

The power of inflight campaign optimization in a digital world

This week’s guest blog post is contributed by Beth Evenson, Senior Manager of CPG Measurement Strategy, Oracle Data Cloud. Most marketers agree measurement is...

DMP

Why your DMP struggles with match rates (Part II)

This week’s guest blog post is contributed by Jeffrey Lin, Senior Sales Consultant, Oracle Data Cloud. In our last post, Why your DMP struggles with match...

B2B

4 Ways to avoid common ABM pitfalls

This week’s guest blog post is contributed by Mark Treacy, Sr. Client Partner, Oracle Data Cloud. Did you know 50 to 70 percent of B2B marketers in North...

DMP

Why your DMP struggles with match rates

This week’s guest blog post is contributed by Jeffrey Lin, Senior Sales Consultant, Oracle Data Cloud. The question marketers ask me the most is: What is the...

Campaign optimization

The search for quality mobile video measurement in 2018

This week’s post is contributed by Victor Gamez, Content Marketing Manager, Oracle Data Cloud. Believe it or not, it wasn’t always hard to “figure out” the...

CPG

How Martin’s Super Markets wins with audience planning

Martin’s Super Markets is a 22-store supermarket chain that leverages an advanced audience planning strategy to connect with consumers. In business since 1947,...

Campaign optimization

How ads still generate revenue after a campaign ends

This week’s guest blog post is contributed by Michael Anderson, Data Scientist, Strategic Analytics, Oracle Data Cloud. So, let’s say after three months of...

Data-driven marketing

The DMP Checklist: Core questions to ask your DMP provider

You wouldn’t buy a house or a car without doing some research first, right?   The same goes for purchasing a data management platform (DMP). While once reserved...

Data-driven marketing

Why you should target digital audiences for TV

This week’s guest blog post is contributed by Nora Callas, Platform Partnerships Lead, TV & Video, Oracle Data Cloud. Due to its sheer scale and impact, TV...

B2B

How to activate your first account-based marketing (ABM) campaign

Account-based marketing (ABM) isn’t a new concept. So for those B2B marketers in the know, the world of ABM is demanding more attention than ever before. In the...

CPG

3 Ways marketers can reach grocery shoppers in 2018

With the 2017 Amazon/Whole Foods merger, and Google/Walmart also announcing their partnership, national and regional traditional grocers are really feeling...

Data-driven marketing

Understanding consumer behavior and motivations

It’s an age-old question—Why do people buy what they buy? Why do shoppers purchase one item and not another? Why are they brand loyal, and is online really...

B2B

Why Financial Services B2B marketers will embrace programmatic in 2018

This week’s guest blog post is contributed by Mark Treacy, Sr. Client Partner, Oracle Data Cloud. It’s fair to say that—up until this point—programmatic...

Automotive

3 Ways to maximize your next auto tire marketing campaign

This week’s guest blog post is contributed by Aimee LaFerriere, Industry Strategy Manager, Automotive, Oracle Data Cloud. Tire shopping isn’t nearly as fun as...

B2B

Using B2B data in a cross-device world

This week’s guest blog post is contributed by Ethan Simblist, Vice President, Digital Services, MeritDirect, LLC. As business to business (B2B) programmatic...

Automotive

How to use data to improve automotive branding and lifestyle campaigns

This week’s guest blog post is contributed by Arianne Walker, Sr. Director, Automotive Industry Strategy, Oracle Data Cloud. Auto industry experts know that...

Data-driven marketing

How agencies can stay competitive: RIP ABC1 target audiences

This week's guest blog post is contributed by Jacqueline Leng, Senior Agency Development Lead, Oracle Data Cloud. If you’ve worked in the UK, then you’ve seen...

Data-driven marketing

Combatting fake news requires real experts

This week’s post is contributed by Victor Gamez, Content Marketing Manager, Oracle Data Cloud. In a previous blog, I explained why a simple blacklist isn’t...

Data-driven marketing

2018 Retail marketing: What you need to know

We talk with Jen McIsaac, VP & GM, Retail & Restaurants, Oracle Data Cloud, about 2018 trends in the retail industry and their effect on digital marketers....

Data-driven marketing

Key data industry trends to watch in 2018 - An interview with Oracle Data Cloud SVP & GM Eric Roza

From GDPR to viewability, ID Graph to walled gardens—Eric Roza, SVP & GM of Oracle Data Cloud, breaks down key industry trends to watch in the New Year. Oracle:...

Data-driven marketing

How digital marketers can capitalize on the 2018 Winter Games

This week’s guest blog post is contributed by Melissa LaFrance, Senior Client Partner, Media & Entertainment, Oracle Data Cloud. The 2018 Winter Games are just...

Data-driven marketing

5 Ways to target New Year’s resolution audiences

From personal fitness to after-holiday bargain shopping, January marks the time of year when customers set specific goals—and will spend what it takes to...

Data-driven marketing

Build a winning marketing strategy for the 2018 Winter Games

This week’s guest blog post is contributed by Kristy LaPlante, Retail Solutions Director, Oracle Data Cloud. Earlier this year, NBC—the network responsible for...

CPG

Grocery shopper trends and the new weekly circular industry landscape (Part 2)

This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. In my last post, I touched on the marketplace...

Data-driven marketing

Oracle Data Cloud’s most-read blogs of 2017

As we near the end of each year, it’s become a tradition for us to reflect back on the previous year of blog posts to better understand what’s most relevant for...

Automotive

2 Steps to a successful marketing automotive lease campaign

This week’s guest blog post is contributed by Arianne Walker, Sr. Director, Automotive Industry Strategy, Oracle Data Cloud. A record 3.6MM cars came off-lease...

Culture

Don’t let your business growth stunt your culture

This week’s guest blog post is contributed by Molly Boyer, Director of Internal Communications, Oracle Data Cloud. I hear it all the time when a company...

CPG

Grocery shopper trends and the new weekly circular industry landscape

This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. There’s no doubt that consumer behavior trends...

DMP

4 Tips for using a Data Management Platform (DMP)

This week’s guest blog post is contributed by Siddharth Gupta, Solution Architect, DMP, Oracle Data Cloud. Many customers who use a Data Management Platform...

Data-driven marketing

Best practices for year-end retail ad spend

This week’s guest blog post is contributed by Sara Viard, Client Partner, Retail, Oracle Data Cloud. There’s a lot of pressure on Q4 end-of-holiday...

Automotive

Cross-tier audience best practices for increasing impact, decreasing waste

This week’s guest blog post is contributed by Kelly Owens, Senior Manager, Automotive Industry Strategy, Oracle Data Cloud. Thirty major car brands with nearly...

Data-driven marketing

Smart brand safety means more than a blacklist

This week’s post is contributed by Victor Gamez, Content Marketing Manager, Moat. Our last blog post on brand safety explained why “brand-safe” must be defined...

Automotive

How auto marketers should respond to the on-demand transportation revolution

This week’s guest blog post is contributed by Aimee LaFerriere, Industry Strategy Manager, Automotive, Oracle Data Cloud. The past decade has been a wild ride...

Guest authors + Interviews

Bird & Bird’s Gabriel Voisin on the global impact of the GDPR

This week’s guest blog post is a conversation on the global impact of GDPR between Kate Taylor, Marketing Programs Specialist, Oracle Data Cloud and Gabriel...

Automotive

Leverage data to supercharge your next vehicle launch

This week’s guest blog post is contributed by Arianne Walker, Sr. Director, Automotive Industry Strategy, Oracle Data Cloud. Vehicle launches receive the bulk...

Data-driven marketing

The private data cloud and core infra (part two)

This week’s guest blog post is contributed by Joe Zito, Vice President & General Manager of DMP​, Oracle Data Cloud. In the previous installment of this series,...

CPG

The real challenge with international purchase-based targeting

This week’s guest blog post is contributed by Ben Geach, Product Strategy Director, Oracle Data Cloud. Working in digital media for many, many years across a...

Data-driven marketing

TransUnion report insights: Decoding millennial financial health

This week’s guest blog post is contributed by Jeff Minich, VP of Product Partnerships at TransUnion Digital. TransUnion recently released a new research report,...

Data-driven marketing

For retailers, winning the holiday season is not enough

This week's guest blog post is contributed by Grace Zwaan, Head of Marketing for Oracle Data Cloud’s Retail, Restaurant & Travel verticals. Retailers pull out...

Data-driven marketing

Why brand safety is subjective

This week’s guest blog post is contributed by Victor Gamez, Content Marketing Manager, Moat. In our last blog post on the topic, we provided a brief overview of...

Data-driven marketing

Managing advertising frequency: 3 Tips for holiday success

This week’s guest blog post is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. For those of us in the digital marketing industry, it’s a...

Data-driven marketing

The private data cloud and core infra

This week’s guest blog post is contributed by Joe Zito, Vice President & General Manager of DMP​, Oracle Data Cloud. Having recently become the first Oracle...

Data-driven marketing

6 Predictions on growth for ad-funded media from The Trade Desk

This week’s guest blog post is contributed by Ilona Lubojemska, Director of Client Services, The Trade Desk. Every day, media is becoming more fragmented, which...

Data-driven marketing

The need for online activity data is real

This week’s guest blog post is contributed by Christa Hammond, Data Science Manager, Strategic Analytics, Oracle Data Cloud. Determining performance of digital...

Data-driven marketing

Transforming business with data at Oracle OpenWorld 2017

This week’s guest blog post is contributed by Jon Branch, Enterprise Product Marketing Manager, Oracle Data Cloud. Earlier this month, Oracle hosted more than...

Data-driven marketing

3 Key takeaways from Oracle Data Cloud’s 2017 EU Data Summit

This week's guest blog post is contributed by Emmeline Toyama, Sr. Product Analyst, Oracle Data Cloud. Demand for pushing marketing boundaries into new digital...

Automotive

Automotive penicillin: Hyundai discovers ideal targeting audience

This week’s guest blog post is contributed by Arianne Walker, Sr. Director, Automotive Industry Strategy, Oracle Data Cloud. A widely known, auto-industry...

Automotive

Improve your (after)marketing in 3 SEMA-ready steps

This week’s guest blog post is contributed by Aimee LaFerriere, Industry Strategy Manager, Automotive, Oracle Data Cloud. In the automotive aftermarket, it can...

CPG

5 Keys to staying relevant in the age of Amazon and Whole Foods

This week’s guest blog post is contributed by Oracle Data Cloud’s Beth Curran, Director, Retail Strategy and Erica Monteith, Manager, CPG Retail. As a result of...

Data-driven marketing

6 Reasons why publishers need a DMP

This week’s guest blog post is contributed by Karen Kokiko, Senior Product Marketing Manager, Oracle Data Cloud. More and more, publishers are recognizing that...

Automotive

5 Ways to accelerate your automotive sales-event campaign

This week’s guest blog post is contributed by Arianne Walker, Sr. Director, Automotive Industry Strategy, Oracle Data Cloud. The holidays are fast approaching...

CPG

5 Simple steps to CPG retail holiday success

This week’s blog post is contributed by Oracle Data Cloud’s Erica Monteith, Manager, CPG Retail and Blake Eisler, Director, Client Solutions. Standing out in a...

Data-driven marketing

The Data & Marketing Association’s Neil O’Keefe reveals how to raise your identity IQ

With an often complicated landscape, figuring out how to navigate identity solutions can be a challenge for marketers.  That’s why we teamed up with the Data &...

Data-driven marketing

How to boost campaign ROI with relevant travel audiences

According to Deloitte’s 2017 Travel and Hospitality report, global business travel spending reached a record-breaking $1.2T in 2015, up five percent from the...

Data-driven marketing

Avoid holiday campaign spending mistakes in 5 steps

This week’s guest blog post is by Nate Carter, Partner Development Lead, Oracle Data Cloud. With as much as 30 percent of retail sales coming during the months...

CPG

How data can supercharge your CPG holiday sales

Despite significant headwinds in food retailing led by deflation and decreased funding for EBT, grocery/supermarket sales grew 2.2% in 2016. With deflation...

Data-driven marketing

How to find retail marketing success this holiday

Jen McIsaac, VP & GM, Retail & Dining, Oracle Data Cloud, discusses the challenges facing retail marketers during the holidays and how marketers can find...

Data-driven marketing

What is brand safety?

This week’s post is contributed by Victor Gamez, Content Marketing Manager, Moat. Targeted, real-time advertising to people all over the world is one of the top...

Data-driven marketing

Advertising week to spotlight the evolution of data + creativity

Advertising week NYC is an assault on the senses.  An industry event like no other, the action takes place across multiple venues in New York’s iconic Times...

Data-driven marketing

Make your marketing campaign stand out amid holiday ad clutter

Let’s say you’re an ad. How do you stand out in a crowd? Even the best, most highly creative and beautiful ad is wasted if shown to the wrong buyer. And at no...

Data-driven marketing

4 Ways to target Halloween audiences this season

Don’t let Halloween scare you—we’ve got all the answers when it comes to targeting Halloween audiences this season. “The holiday season is a highly-pressurized...

Automotive

3 Automotive marketing strategies for better campaign results

This week's guest blog post is contributed by Janine Benedict, Sr. Manager, Automotive Marketing, Oracle Data Cloud. Auto marketers know that the path to...

Automotive

Webinar: Top automotive trends disrupting marketers in 2017

This week's guest blog post is contributed by Janine Benedict, Sr. Manager, Automotive Marketing, Oracle Data Cloud. Marketing seems intuitive, right? Find the...

B2B

7 Key takeaways from Vindicia’s global ABM success

Marketers can learn some valuable, data-driven lessons from Vindicia, a leader in subscription billing. Vindicia processes more than $24.8B globally and...

Culture

Oracle Data Cloud: Back-to-school volunteering

This week’s guest blog post is contributed by Mindy Stubbs, Internal Communications Specialist, Oracle Data Cloud. If you’ve read our “Oracle Data Cloud gives...

Automotive

3 Ways leveraging a DMP helps data-driven auto marketers

This week’s guest blog post is contributed by Quinn Bartsch, DMP Product Strategy, Oracle Data Cloud. In today’s marketing ecosystem, automakers and their...

Data-driven marketing

3 Ways mobile data helps you better connect with consumers

This week’s guest blog post is contributed by Ari Saposh, VP of Data, oneAudience. In an ever-evolving digital era, marketers are increasingly challenged to...

Automotive

3 Keys to staying ahead of automotive loyalty trends

This week’s guest blog post is contributed by Janine Benedict, Sr. Manager, Automotive Marketing, Oracle Data Cloud. There’s no crystal ball telling us what...

Data-driven marketing

How sports marketers can engage fans using data

This week’s guest blog post is contributed by Melissa LaFrance, Senior Client Partner, Media & Entertainment, Oracle Data Cloud. In April, the NFL Players...

Data-driven marketing

How to use location data effectively in your ad campaign

This week’s guest blog post is contributed by Matt Kojalo, VP, Adtech at Skyhook Wireless, Inc. Much has been said about the value that location data brings to...

Data-driven marketing

The Ad Council raises awareness with data-driven advertising

This week’s guest blog post is abstracted from the original for The Data Summit 2017 thought leadership journal. The idea for the Ad Council was born in...

Culture

Crosswise team open positions

Identifying individuals across the various devices they use is critical for effective digital advertising, analytics, attribution, content personalization, and...

Data-driven marketing

How to improve your reach with cross-device

This week’s guest blog post is contributed by Curt Blattner, Head of OnRamp Solutions, Oracle Data Cloud. Most companies comparing CRM onboarding providers are...

Data-driven marketing

Why direct mail still matters

This week’s guest blog post is contributed by Grace Zwaan, Head of Retail Marketing, Oracle Data Cloud. Direct mail has been around for many years. But as...

Data-driven marketing

Choose the right audience for your campaign in 2 steps

This week’s guest blog post is contributed by Chris Hemick, Sr. Product Marketing Manager, Alliant. There’s a ton of data out there—and it’s growing rapidly. As...

Campaign optimization

Why are my digital A/B test results flat?

This week’s guest blog post is contributed by Elena Bond, Principal Analyst, Client Analytics, Oracle Data Cloud. You’ve been there. Heart palpitations,...

Data-driven marketing

Is your ID graph data reliable?

There’s a wide range in the quality of ID graphs available today. While using a high-quality ID graph can dramatically improve the effectiveness of your...

B2B

2 Steps to more effective B2B advertising

If you are a B2B marketer, you already know that your customer’s purchase journey differs significantly from that of B2C buyers. From the longer length of B2B...

Automotive

An automotive marketer’s guide to the digital upfront

In today’s data-driven world, the automotive digital upfront runs on data. Whether it’s to make decisions about where and when to place advertising across...

Campaign optimization

How to re-engage lapsed customers with data-driven personalization

Lapsed customers aren’t a new problem and brands have been devising win-back strategies since the early days of consumerism. However, brands didn’t always have...

CPG

4 Data-driven ways to target back-to-school shoppers in 2017

Last year, shoppers spent over $75B on back-to-school products. If you’re planning a 2017 back-to-school campaign, you might be wondering: What’s changed for...

CPG

How Lowes Foods leverages data to connect with consumers, part 2

This week’s guest blog post is abstracted from the original written by Blake Eisler, Client Solutions Director, Oracle Data Cloud, for The Data Summit 2017...

Campaign optimization

Oracle's key trends to watch from Cannes Lions 2017

As tens of thousands of people descended upon the seaside town of Cannes to celebrate the most creative and innovative content and technologies across...

Campaign optimization

Gain a competitive advantage by differentiating your data

This week’s guest blog post by Jim Caruso, Chief Product Officer, Anomaly is abstracted from the original, published in The Data Summit journal. Let’s examine...

CPG

How Lowes Foods leverages data to connect with consumers (Part 1)

This week’s guest blog post is contributed by Blake Eisler, Client Solutions Director, Oracle Data Cloud. With competitive pressure on the rise and consumer...

Data-driven marketing

Doing good, better: Use data when supporting a charity or nonprofit

In April, William MacAskill, Associate Professor in Philosophy at Oxford University joined Oracle on stage at The Data Summit to discuss his book, Doing Good...

Data-driven marketing

Oracle’s thought leadership and events at Cannes Lions 2017

On June 19–22, the Oracle team will be joining the international media and advertising community at the Cannes Lions Innovation Festival in France. From our...

Data-driven marketing

How data helps Flipboard improve the user experience

Flipboard is a platform where users aggregate all their interests and passions in singular feeds with curated content. They reach more than 100MM people around...