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HBR Finds Lack of IT/Business Partnership is Top Roadblock to Digital Innovation

Guest Author

Research shows that companies integrating digital technologies such
as social, mobile, cloud, and analytics into their business strategy are 26%
more profitable than peers in their industries. 

Yet, a recent study by Harvard
Business Review’s research arm indicates that the biggest barrier to driving
digital innovation in the enterprise is the IT / business partnership.

The need for speed is a driving factor, with business decision
makers wanting faster response times from IT, and often outsourcing apps or
other IT functions if they can’t get them. At the same time, IT is spending
most of its resources just keeping the lights on and getting bogged down by
increasing complexity (exacerbated by 3
rd party apps and
“shadow IT”). However, according to the HBR survey, the majority of business
managers prefer to work with their internal IT departments vs. outsourcing.

So what’s the solution? It has to be multi-faceted to incorporate
people, processes, and technology…all in an effort to drive tighter business
and IT alignment. 

I’m going to talk about this topic in-depth with Abbie Lundberg,
contributing editor for Harvard Business Review Analytic Services during a webcast
on March 18 at 10am PT. If you’re interested, please
register to join us and
participate in the live chat. 

I’d also like to hear your opinion. Does your company have strong
IT/business alignment? If so, what do you do that works? What do you think the
biggest challenges are?

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