Oracle OpenWorld | October 1, 2015

Oracle Social Cloud -- What's Happening at Oracle OpenWorld 2015

By: Oracle Staff


Did you know that by 2016, 89 percent of companies will be competing almost entirely on customer experience, according to Gartner? Not price. Not product. Basically, your customer’s experience will be driving your business success … or not.

So… how’s your customer experience?

If you got a little pit of anxiety in your belly after reading that last sentence, don’t worry―we’re here to help. We understand that an integrated social strategy is key to delivering an excellent customer experience.Read more...From October 25th-29th, Oracle Social Cloud will be at Oracle Open World in San Francisco. Our lineup is chock full of sessions that will help you improve your social presence, and therefore, your customer experience.

Monday Session

A Sky High Overview of the Oracle Social Cloud, 4:00 p.m. PT, Room 2000-180p: Join Oracle’s Faz Assadi and Mike Strutton to learn how Oracle is continuing to innovate within the Oracle SRM platform and across our CX portfolio and ecosystem of partners. [CON9142]

Tuesday Sessions

Twitter to the Rescue: Social Service Emergencies, 12:15 p.m. PT, Room 2000-180p: Customer service emergencies can happen at the blink of an eye. Hear from Whitney Drake of General Motors on how they triage social media needs using Oracle Social’s new customer service capabilities to amplify real-time data and response rates. Twitter executives will also be there. [CON9144]

Customer Experience Excellence: You Better Sweat the Small Stuff, 12:15 p.m. PT, Room 2016: Customers might have an infinite amount of access and information at their fingertips, but they expect a more finite and personally rewarding experience. Hear General Motor’s Rebecca Harris and Neil McFarlane of TH March discuss the strategy behind operating a customer-centric organization. [CON9730]

Wednesday Sessions

Advocates and Agitators: The Art of Social Influence, 12:15 p.m. PT, Room 2000-180p: Every business has fans and haters who influence brand perception in the marketplace. Hear how Chevrolet’s Jamie Barbour utilizes Oracle Social’s new customer service capabilities to manage their social influence. [CON9143]

Silence is Golden: The Importance of Social Listening, 1:45 p.m. PT, Room 2000-180p: “Listen twice as much as you speak.” Hear how Ditto Labs, Heavenspot, and Deseret Digital Media have turned social listening into tangible business results. [CON9212]

Secrets Behind Social Media Command Centers, 3:00 p.m. PT, Room 2000-180p: Hear General Motor’s Rebecca Harris break down the realities behind social media command centers and spell out real-world use cases. [CON9146]

Audience of One: A 21st Century Data Story, 4:15 p.m PT, Room 2000-180p: Every day, we create 2.5 quintillion bytes of data. Hear how FleishmanHillard is working with Oracle to turn this “big data” into a personalized portrait of an individual. [CON9145]

Thursday Sessions

The Hidden Value of the Social Network Within Oracle Service and Sales Clouds, 12 p.m. PT, Room 2000-180p: Learn how Oracle customers are unlocking the expertise within their organizations by using an internal, integrated social network. [CON9213]

Will Social Serve as the Tipping Point for Commerce?, 1:15 p.m PT, Room 2000-180p: Hear how Ditto Labs and other companies are using personalization to influence the path to purchase. [CON9594]

Don’t Miss …

One of the coolest parts about OpenWorld 2015 will be our Social Intelligence Center.

140927_OpenWorld_Story of Oracle_3605

Powered by Oracle Social’s SRM, it gathers real-time social data―tweets, pictures, and posts―about what people are saying about #OOW15. If you are on social media, post a tweet―and then look for yourself on the SIC!

We hope to see you there! See the full Oracle OpenWorld agenda and make your plans to travel to San Francisco the last week of October. If you can’t make it, be sure to follow us on Twitter, Instagram, and Facebook for the latest highlights from the conference.

A Guest Post by Maggie Huston, Senior Content Manager, Oracle Social Cloud

Editor's Note: This blog post originally appeared on the Oracle Applications Blog, September 18, 2015