Content is king, they say, but what I had on my mind when starting this first blog was instead a solid theme and a good name. The theme, frankly, I did not pick, rather it picked me. At Sun Microsystems, I work at Market Development ISV Engineering where, among other things, we evangelize and support the adoption of Sun technologies by our application partners, inc. ISV, ASP, OEM, CSI, VAR, OSS (\*). This is a very strategic function for a company like Sun which is betting its future on open innovation; a good technology eventually gets noticed and adopted, but forcing the odds and shortening the lifecycle of technology adoption does help the company's finances a great deal.
Outside of Sun Microsystems, I have some personal interest in business valuation and occasionally work as a teaching assistant for Corporate Finance courses at the University of Toulouse. Research has been very active in demonstrating that investments in R&D and advertising are positively related to a firm's value; see here for a literature review. Among the prolific technical blogs from my fellow employees, it became obvious that I should look at my work through the prism of value creation if I was to start a blog. There was my theme! from "how partners can monetize Sun's R&D", with real-life examples from our day-to-day lives at Market Development ISV Engineering, to the global matter of "how innovation drives value".
I somehow convinced myself that this theme was good enough, in the sense that it may have an original proposition, an ample audience and a sustainable source of content... the 100's projects Sun's Market Development engineers deliver each year on a wide portfolio of technologies, inc. Java, MySQL, OpenSolaris, OpenSparc, xVM Virtualization! All I needed then was to find a good name.
(\*) Independent Software Vendor (ISV), Application Service Provider (ASP), Original Equipment Manufacturer (OEM), Corporate System Integrator (CSI), Value-Added Reseller (VAR), Open Source Software (OSS)