FeedBurner accounts are moving to Google

As a follow-up to my posts on Web Analytics (cf Part 1 and Part 2), here is a quick update on FeedBurner. As a reminder, FeedBurner enables a blogger to track his off-site traffic, i.e. his subscribers. FeedBurner gives you a feed URL that replaces the blogging site's default RSS feed and on which it performs extra monitoring and analytics --it basically answers the question of how many subscribers a blog has.

Since the acquisition of FeedBurner by Google in 2007,  users were expecting / hoping a closer integration of FeedBurner with Google's family of products targeted at publishers and advertizers --Google Analytics to start with. Nothing happened in 2008 but things have now started to move. Since the Christmas break, the http://feedburner.google.com/  URL is up-n-running and one can start moving his FeedBurner account & feed to a Google account. Which I did earlier this week.

The migration was very smooth. You simply log into http://www.feedburner.com/, follow a few links to get the migration started and you eventually receive an email notification when it completes. It took about 5 to 10 minutes for my 2 feeds --the entries and comments of Openomics. Google offered me to update my feeds using the feeds2.feedburner.com domain --was feeds.feedburner.com-- which I did not do, but it all works fine still --subscriptions are being redirected from the old to the new domain.


Figure 1 - New FeedBurner Stats Dashboard

So, good job Google! The only noticeable difference, as shown in Figure 1 above, is that the FeedBurner Stats Dashboard --the plot of subscribers & reach over time-- moved from being histogram-based to a solid-line graph --to align with the graphical standards of Google Analytics, I am guessing.

Comments:

Post a Comment:
  • HTML Syntax: NOT allowed
About

How open innovation and technology adoption translates to business value, with stories from our developer support work at Oracle's ISV Engineering.

Subscribe

Search

Categories
Archives
« April 2014
SunMonTueWedThuFriSat
  
1
2
3
5
6
8
9
10
11
12
13
16
17
18
19
20
21
23
24
25
26
27
28
29
30
   
       
Today
Feeds