Thursday Sep 26, 2013

Bounce rate is not everyone's enemy

I am cross-posting here an interesting piece of info & advice that my colleague Abhijith Ramalingaiah shared on an Oracle alias then on his slideshare page. It has been a while since I have posted something about web analytics, a topic you quickly get interested in after starting your own blog, thanks to Abhijith for reviving it :-)

Abhijith is taking a closer look at Bounce Rate (BR). BR represents the percentage of visitors who enter the site and leave ("bounce") rather than continue viewing other pages on the same site. High BR is thus typically viewed as a sign of poor performance, visitors are leaving. Abhijith is telling us however that it is not necessarily such a negative sign, and that the content on the page has to be considered as well as visitor experience.

Abhijith then goes thru the following scenarios where BR is not a good measurement for the page.

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