Sun Unveils New Program for ISVs to Enhance Sales Collaboration

Sun Unveils New Program for ISVs to Enhance Sales Collaboration

This week, Sun unveiled a new program that reaffirms its commitment to strengthening relationships with its vibrant ISV community and increasing opportunities for them to drive more sales.  Sun Sales Connect provides partners with new resources and services for better collaborating and coordinating on sales opportunities with Sun and its extended sales community.  Sales Connect gives ISVs who are members of the Sun Partner Advantage Program (SPA) (http://www.sun.com/partners/overview.html) more avenues for increasing sales pipelines and uncovering joint business with Sun and also channel partners.   

Services offered as part of Sales Connect support and enhance Readiness, Awareness, Collaboration and Engagement activities with our ISV partners and include the following:

\* Sales Readiness Service Bureau – streamlines creation of sales materials and message alignment  for  joint Sun/ISV sales solutions

\* Field Awareness Service – elevates visibility of ISV solutions  and builds field momentum with the extended Sun sales community

\* Sales Exchange events – Sun-sponsored account mapping and pipeline planning events to jumpstart sales collaboration between ISV  partners, channel partners and Sun sales teams

\* Sales Concierge – Efficient way for ISVs to connect with Sun sales support

\* Industry Engagement Track – Enables Sun and ISVs to jointly build out sales pipelines in specific accounts and industries

The program is now available to SPA members in North America.  It will be rolled out to parts of Europe and Asia in 2008.  Various levels of members are eligible for different services.  SPA members can click here [http://partneradvantage.sun.com/partners/promote/]  to see if they are eligible for the programs.

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