JavaOne Bike Valet Initiative Has Lasting Effect

I just got this message from the lovely Asa Fenton at Bite Communications, our PR agency. This is a nice note to end the year on:

Very few PR campaigns are personally life changing. However, 
I realized the other night on a brisk bike ride across the city
that Sun Microsystems’ Bike Valet initiative at JavaOne in May
has had a lasting, positive impact on my life and health. I had
a really nice hybrid mountain/street bicycle that I’d only
ridden a handful of times. Like me, it was growing lazy and
unaccustomed to exercise. I don’t think it had been outside my
garage for more than four years until I rescued it from inertia
to participate in Bike to Work Week.

Since Bike to Work Week coincided with JavaOne and Sun is a
big proponent of finding ways to reduce carbon monoxide in the
atmosphere, Sun partnered with the San Francisco Bike Coalition
to offer free valet parking for JavaOne attendees. During the
event, I rode my bike frequently to and from the Bite office
to Moscone Center. On the actual Bike to Work Day, my
colleague Ken Shuman and I rode our bikes to City Hall
for Mayor Newsom’s press event in order to lure media to our
Bike Valet. It was an exhilarating way to get around the city
and I decided that day that I would leave my bike in the city
at the office. Since then, I use it all the time for running
errands, dentist’s appointments, shopping and meeting friends.

My New Year’s resolution is to start taking it out for rides,
with no destination in mind, for the exercise, fresh air and
change of perspective.

Thanks, Sun!

-- Asa Fenton, Bite Communications
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